NEW YORK - Social media is providing brands with tons of free consumer behavior data, but brands do not know what to do with it, according to an analyst at Forrester's Customer Experience Forum 2011.
NEW YORK - After looking at customer experience as an investment rather than just a cost, American Express saw that its new attitude toward customers had significant effects on spending, according to an executive at Forrester's Customer Experience Forum.
Brands such as BMW, Lancome, American Express and L'Oreal have incorporated iAd banner advertisements into their mobile strategy, but this could mean that they are missing consumers without Apple mobile devices.
Swiss watchmaker Tag Heuer has enlisted South American painter Paul du Toit to create a unique box for its Monaco Mikrograph model to showcase the brand's dedication to the arts and charity with an auction.
Companies are increasingly seeing the potential of mobile and how the medium can help build relationships between the brand and the consumer, especially during the holiday season. Here are some best-practice tips.
NEW YORK - A brand must organize, map and socialize a customer experience ecosystem to make consumers' journey as easy and enjoyable as possible, according to an expert at Forrester's Customer Experience Forum 2011.
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