Luxury watch and jewelry brands typically opt for third-party retailers, but many are opening their own monobrand boutiques. The problem lies in whether or not brands can forge relationships with their retail partners while still creating a brand culture for customers.
New York-based department store Bergdorf Goodman upped its mobile offerings through new digital content styled Bergdorf Goodman Vision in Zite's mobile application.
Where most luxury publications focus on celebrity endorsement to sell space, Condé Nast’s Tatler magazine is moving towards creating a luxury lifestyle image by carefully selecting only high-end brands and images in its April issue.
French fashion label Chanel is continuing the promotion of its online magazine Chanel Makeup Confidential through its Chanel Love Letters Facebook campaign.
Lifestyle brand Ralph Lauren released a quiz on its Facebook page earlier this week to promote its new fragrance collection, The Big Pony Collection for Women.
Today in luxury marketing - Hugo Boss net surges 54 percent; Louis Vuitton acquires Léman Cadran; New iPad prompts app tweaks by developers; Could Louis Vuitton-Marc Jacobs be the next Savage Beauty?
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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