PALM BEACH, FL – Conflicts between countries, debt crises and upcoming elections could seriously deter consumers from traveling overseas and spending on luxury goods, according to a speaker at American Express Publishing's Luxury Summit 2012.
High-end men’s online retailer Mr Porter and luxury lifestyle publisher Modern Luxury Media entered into a marketing partnership that will leverage both brands via print content and an event series.
PALM BEACH, FL – To move forward as a company, brands must be constantly reinventing themselves but simultaneously be unwilling to compromise their values, integrity and service to the customer, according to the CEO of American Express.
Swiss watchmaker Tag Heuer printed a QR code on its advertisement in the May issue of Vogue to bring readers to mobile-optimized content that showcases its women’s timepieces.
Bentley, Ducati and other luxury marketers will reveal new product lines to select press and ultra-high-net-worth individuals at The Luxury Review, an invitation-only event May 10 in New York.
PALM BEACH, FL – Storytelling, global relevance, distribution practices and the new word-of-mouth extension are how brands can successfully create a luxury strategy, according to the president of specialty brands at Estée Lauder.
Today in luxury marketing - BMW recalling 24,000 vehicles over emissions problem; Barneys’ new owner: Perry Capital; Marchesa is making a contemporary line that will involve embroidery and prints; Markets are calm after political shake-up in Europe.
RSS
