Twitter posts only allow for 140 characters, so whatever luxury brands want to say to consumers worldwide, it has to be precise yet entertaining enough to make it count.

Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.

British department store Harrods is taking advantage of digital’s connectivity by promoting Mother’s Day via employee-generated family memories and holiday-themed products.

Brands such as Cynthia Rowley, Diane von Furstenberg, Marc Jacobs and Helmut Lang are taking their merchandise to the streets this weekend with a sample sale benefitting Japan victims with the Fashion Girls for Japan event in New York.

Last week, Diane von Furstenberg celebrated International Women’s Day with special events across the United States meant to empower women.

In honor of the brand’s iconic textiles of years past, Diane von Furstenberg has launched a collection of vintage-inspired apparel and accessories.

Backing up the notion that everything happens in bed, designer Diane von Furstenberg is moving into housewares again with a new home collection exclusively available in Bloomingdale’s.

Breitling to launch first store; Diane von Furstenberg and China: A perfect fit?; Norma Kamali seeks investors for a new line; Lessons in luxury.

Diane von Furstenberg has signed a partnership with id beauty to create its own cosmetics line and will release its first fragrance next year.

Today in luxury marketing – Diane von Furstenberg is launching a beauty line; Volkswagen’s plan for world dominance begins with a $90,000 Audi.