A new report by Forrester Research forecasts digital trends for the year ahead such as advanced user experiences will no longer be optional and tablet innovations will surge.
Italian fashion label Dolce & Gabbana kept steady communication with its followers in the days surrounding its fall/winter 2014-15 runway show to make sure consumers tuned in to its live-stream.
Four Seasons Hotel Westlake Village, CA, is launching a triathlon program to give aspiring triathletes the guidance needed to continue and veteran triathletes new ways of perceiving challenges.
Fashion marketers such as Chanel, Gucci and Fendi aimed to make their presence known by featuring multiple advertisements in Condé Nast-owned Vogue’s March issue.
British automaker Bentley Motors is expanding its driving tours with new locations and partnerships to draw new consumers and treat Bentley loyalists to curated experiences.
France’s Longchamp is continuing promotions for its spring 2014 apparel and accessories collection with a mobile advertisement on New York magazine’s fashion-centric blog, The Cut.
Today in luxury marketing - Luxury brands navigate a stagnant market; Tiffany & Co. names Ogilvy global creative agency of record; Moncler profit beats analysts’ estimates on US, Asian growth; Italian entrepreneurs step up stewardship.
Is mobile technology the silver bullet that has finally arrived which will change the rules and be a catalyst for redistribution of value creation from the payments players to the merchant segment?
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