Louis Vuitton is the most valuable luxury brand in the world, up 7 percent on the list from last year, according to the BrandZ top 100 list from Millward Brown.
French footwear label Christian Louboutin is showcasing collections and designer sketches in its first iPhone application that acts as a to-go guide to the brand.
French jeweler Chopard is using its partnership with the 65th Cannes International Film Festival to push new products, celebrate its legacy and connect with consumers through cultural icons.
Advertisers including Chanel, Cartier, Rolex, The Peninsula and the Bellagio are taking advantage of advertising opportunities in the newly-revamped Travel + Leisure magazine.
High-end home appliance manufacterer Jenn-Air is leveraging its Master Class, a group of kitchen experts commissioned by the brand to give consumers advice, by offering editorial content via its new blog.
Today in luxury marketing - Ralph Lauren profits rise 29 percent in fourth quarter; Condo-hotels reshaping luxury market; Gucci won its trademark suit against Guess, but did not get the money it wanted; Hermès tells a playful tale of leather.
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