Lipstick sales are a barometer of an economy’s health. So Luxury Daily decided to run the first secret shopper test to evaluate the performance of the six leading luxury department stores. The purchase: an Yves Saint Laurent Rouge Pur Couture lipstick.
In a reverse-psychology move, hotel chain Ritz-Carlton is now asking its guests to let the brand “stay with them” through a brand platform revitalization that will include video, artwork, a Web site relaunch and new mobile projects.
Hermes is still fighting against what it sees as unfriendly advances from LVMH and has recently been allowed to sell shares to a private holding company rather than publicly. Therefore, experts believe that an acquisition by LVMH is not inevitable.
Online luxury retailer Net-A-Porter will be using augmented reality-enabled print advertisements to intrigue tech-savvy shoppers for its Fall 2011 campaign.
German automaker Audi is promoting its new 2012 A6 model with a broadcast, print and digital campaign that emphasizes the various obstacles that drivers face on the road.
RSS
