Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.
Articles Tagged ‘ecommerce’
Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their retail strategy.
Today in luxury marketing – Chanel to launch ecommerce in 2016; In defense of Milan and the Italian new wave; Automakers profit from luxury models, North America, China; Fashion has much to gain from honest documentaries.
Italian fashion house Fendi has announced that it will soon offer global ecommerce after an inital launch in Europe.
Department store chain Neiman Marcus is launching interactive retail tables that will allow consumers to browse inventory using touchscreen technology in three select stores.
Today in luxury marketing – Donatella Versace says Madonna’s body was not Photoshopped; Store design in focus on Rodeo Drive; Billionaires chasing Warhols fuel $16B art sales; From local boutiques to global etailers.
Today in luxury marketing – Online sales set Black Friday record; Hong Kong counts cost of protests on city’s core shopping districts; Audi makes revised Q3 greener; Mulberry appoints Johnny Coca.
While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.
British smartphone manufacturer Vertu has updated its Web site and online services to offer an ecommerce platform for consumers.
Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.