Articles Tagged ‘ecommerce’


Ssense provides link between shopping and music for brands

April 17, 2014

Online retailer Ssense has teamed up with London’s System magazine on an ongoing music video series that will stream on its Web site along with related content.

Share on FacebookShare on LinkedInShare on Twitter

Luxury hotels, China, luxury automakers and ecommerce – News briefs

April 11, 2014

Today in luxury marketing – Upgrades for historic luxury hotels; Chinese exports, imports drop; Chinese demand drives German luxury car sales to new highs; Should luxury brands kick themselves for shunning ecommerce?

Share on FacebookShare on LinkedInShare on Twitter

Louis Vuitton, Burberry, BMW and Google – News briefs

April 10, 2014

Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.

Share on FacebookShare on LinkedInShare on Twitter

Kering, Aston Martin, LVMH watches and ecommerce – News briefs

April 1, 2014

Today in luxury marketing – Kering aims at sustainable python sourcing by 2016; Aston Martin said to hold Daimler talks on luxury SUV; Growth is global – LVMH watch chief; Why some luxury brands still don’t sell online.

Share on FacebookShare on LinkedInShare on Twitter

Tamara Mellon tightens control of ecommerce with revamped Web site

March 13, 2014

Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce.

Share on FacebookShare on LinkedInShare on Twitter

Loro Piana leverages Olympic energy to publicize limited-edition sports collection

February 27, 2014

Italian cashmere brand Loro Piana is channeling Olympic fervor to generate interest in its sports-themed limited-edition blanket collection.

Share on FacebookShare on LinkedInShare on Twitter

Louis Vuitton attaches personas to men’s bags to broaden appeal

February 7, 2014

French leather goods house Louis Vuitton attached personas to select models from its men’s bag collection to showcase the products’ utility.

Share on FacebookShare on LinkedInShare on Twitter

Screening of the payment should be last resort: Forrester

February 6, 2014

Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.

Share on FacebookShare on LinkedInShare on Twitter

Saks parent company Hudson’s Bay centralizes digital marketing

January 31, 2014

Canadian retail conglomerate Hudson’s Bay Company has tapped the former president of Saks.com to oversee digital marketing for all of its retail brands.

Share on FacebookShare on LinkedInShare on Twitter

Michael Kors creates exclusive collection for Gwyneth Paltrow’s Web site

December 6, 2013

U.S. fashion designer Michael Kors partnered with his friend Gwyneth Paltrow on an exclusive collection for the actress’ lifestyle Web site goop.com.

Share on FacebookShare on LinkedInShare on Twitter