Jeweler David Yurman is bolstering its social media presence through fresh campaign images with model and new brand ambassador Giselle Bündchen that allow consumers to shop for the new fall collection on Facebook.

NEW YORK – Strong retailer partnerships are crucial to marketing to young consumers, especially if brands want to be acknowledged as a marketing entity, according to Alexandra Wilkis Wilson, cofounder and chief merchandising officer of Gilt Groupe, a panelist at Aberdeen Research’s Third Annual Retail and Consumer Marketing Summit.

British jeweler Astley Clarke is extending its service across the pond with the launch of a new ecommerce site for its U.S. customers in an effort to pinpoint how they differ from its home-country shoppers.

Particularly with fashion retail, successful online selling is closely tied with how well the merchandise is presented.

Today, the only thing growing faster than ecommerce may be the pace of transformative technologies and opportunities to connect with consumers.

Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.

Neiman Marcus Group is looking to establish itself as a major international luxury brand by expanding to the Asian market with a new online shopping and editorial site later this year.

Russian jeweler Fabergé is polishing its online boutique experience by allowing consumers to shop products from the site for the first time.

By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.

Luxury womenswear designer Jordan Wolk is looking to heighten the exclusivity factor of its clothing by making the products available for a limited time before they are retired to an invite-only boutique.