Articles Tagged ‘ecommerce’


Kenzo promotes island living with new digital interactive experience

April 17, 2015

Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.

Share on FacebookShare on LinkedInShare on Twitter

Should luxury brands stop avoiding ecommerce?

April 16, 2015

Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their retail strategy.

Share on FacebookShare on LinkedInShare on Twitter

Chanel, Milan, automakers and fashion documentaries – News briefs

April 2, 2015

Today in luxury marketing – Chanel to launch ecommerce in 2016; In defense of Milan and the Italian new wave; Automakers profit from luxury models, North America, China; Fashion has much to gain from honest documentaries.

Share on FacebookShare on LinkedInShare on Twitter

Fendi to open European ecommerce shop this March

January 21, 2015

Italian fashion house Fendi has announced that it will soon offer global ecommerce after an inital launch in Europe.

Share on FacebookShare on LinkedInShare on Twitter

Neiman Marcus introduces interactive retail tables to spur conversions

January 9, 2015

Department store chain Neiman Marcus is launching interactive retail tables that will allow consumers to browse inventory using touchscreen technology in three select stores.

Share on FacebookShare on LinkedInShare on Twitter

Versace, Rodeo Drive, art sales and ecommerce – News briefs

January 2, 2015

Today in luxury marketing – Donatella Versace says Madonna’s body was not Photoshopped; Store design in focus on Rodeo Drive; Billionaires chasing Warhols fuel $16B art sales; From local boutiques to global etailers.

Share on FacebookShare on LinkedInShare on Twitter

Black Friday, Hong Kong, Audi and Mulberry – News briefs

December 2, 2014

Today in luxury marketing – Online sales set Black Friday record; Hong Kong counts cost of protests on city’s core shopping districts; Audi makes revised Q3 greener; Mulberry appoints Johnny Coca.

Share on FacebookShare on LinkedInShare on Twitter

Marrying retail and digital for bricks-and-mortar stores

November 18, 2014

While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

Share on FacebookShare on LinkedInShare on Twitter

Vertu offers new online services

November 11, 2014

British smartphone manufacturer Vertu has updated its Web site and online services to offer an ecommerce platform for consumers.

Share on FacebookShare on LinkedInShare on Twitter

Dealing with the mystery of ecommerce attribution

October 20, 2014

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

Share on FacebookShare on LinkedInShare on Twitter