Today in luxury marketing – Online sales set Black Friday record; Hong Kong counts cost of protests on city’s core shopping districts; Audi makes revised Q3 greener; Mulberry appoints Johnny Coca.
Articles Tagged ‘ecommerce’
While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.
British smartphone manufacturer Vertu has updated its Web site and online services to offer an ecommerce platform for consumers.
Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
NEW YORK – The online purchase funnel is rife with places for consumers to abandon carts, according to an executive from Net-A-Porter at Luxury Retail Summit: Holiday Focus Sept. 9.
French fashion label Jean Paul Gaultier is entering affordable territory for a brief period with a collection at Scandinavian retailer Lindex to help raise money for breast cancer research.
U.S. fashion label Tamara Mellon is driving consumers to its new mobile site with an email blast and exclusive offers.
British department store chain Selfridges is welcoming French jeweler Cartier to its Web site for a spin on traditional ecommerce through a mandatory click-and-collect option.
It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.
U.S. department store Neiman Marcus has added Visa Checkout as a payment method for its ecommerce site to make shopping online easier for its consumers.