U.S. consumers now spend close to three hours each day on their mobile phones, yet they do the bulk of their online purchasing on desktop and laptop computers with larger screens and physical keyboards, making it easier to browse and type in credit card numbers than on smartphones.
Articles Tagged ‘mobile advertising’
Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn.
Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014).
Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.
In just one year, from June 2013 to June 2014, mobile application usage was up 52 percent, with more consumers using their smartphones than their laptops to make buying decisions – even though when it came to completing purchases, consumers were more comfortable on their laptops.
Ad blocking has grown by 41 percent globally in the last 12 months. Sixteen percent of the United States online population blocked ads in the second quarter of 2015, equaling 45 million monthly active users.
British automaker Land Rover is providing some of its consumers with a decorative flourish in the form of a smartwatch application.
For people involved in the mobile advertising industry, there is one burning question that has been an elephant in the room for the last few years: When will ad dollars begin to catch up with consumer behavior?
We looked at five businesses benefiting from data science and what exactly it is that data scientists do to better understand how these companies achieved success.
The digital marketing landscape is being rewritten as opposition to Flash-based digital content and ads reaches critical mass, but with the transition to HTML5 still in process, mobile-friendly formats such as native, video and social advertising could be the short-term winners.