If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?
Articles Tagged ‘mobile advertising’
Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.
I take issue with mass marketers that have declared Apple merchandise as luxury products.
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.
According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.
“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.
IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally.
Too many high-end brands shy away from Instagram out of fear that they cannot control their image.
The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience.
Using social media to capture the attention of Generation Z is the latest key to marketing success, according to a new infographic from Inflexion Interactive.