Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.
Articles Tagged ‘mobile advertising’
Having led mobile at two of the world’s largest traditional creative agencies, I have seen it all. Despite all the hype and continued shift of more ad dollars into mobile, most advertisers still view the medium as an afterthought.
Have you ever been shopping in a retail store and known more about a product than the sales assistant?
The dominant theme for 2015 will be the effect of mobile on the customer journey. Here are five predictions for 2015.
The days of dabbling in mobile advertising are over. As I look ahead to 2015, I know one thing for certain: advertisers are going to demand more accuracy in how they match their mobile media spend to their results.
Fast delivery of high-quality content is essential during the busy holiday season. The simplest way to do this is by giving the consumer quick access to purchase the products that they desire.
As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.
It is not a significant jump to say that all mobile transactions will eventually be reduced to a single scan or tap. This is not just for payments, either – redeeming offers and earning loyalty currencies, all of it will happen seamlessly.
Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.
In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.