Articles Tagged ‘mobile advertising’


3 landscape-changing media trends to watch this year

February 10, 2015

The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.

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Lagos appeals to chic consumers with mobile takeover

February 9, 2015

Jeweler Lagos is promoting Valentine’s Day giftables with a takeover advertisement on the mobile-optimized Web site of New York magazine’s The Cut.

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How Apple’s iOS 8 changes the game for brands and retailers

February 9, 2015

Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.

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Burberry courts Japanese consumers with live-streaming app

February 6, 2015

British fashion house Burberry is live-streaming its upcoming Prorsum women’s wear autumn/winter 2015 show thanks to a partnership with Japanese social application Line.

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Top questions still puzzling many of today’s mobile app marketers

February 6, 2015

When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.

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Foldable big screens the next big thing for mobile?

February 5, 2015

Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.

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Consumer shopping experiences set for rapid changes

February 4, 2015

Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.

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Making a case for native advertising on mobile

February 3, 2015

What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”

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Audi attracts feminine consumers with geotargeted banner ad

January 30, 2015

German automaker Audi’s new mobile advertisement on The Cut features a glittery, pink aesthetic that is unusual for the brand.

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Reactions to Google’s mobile-friendly search changes

January 30, 2015

Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.

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