If you could turn back the clock to 1998, would you not totally rethink your Internet strategy? Of course, you would.
Articles Tagged ‘mobile advertising’
Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.
After speaking with countless retailers, I have compiled a few of the fundamental issues that confront retailers when adopting omnichannel strategies.
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.
By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d’etat.
Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.
There are two schools of thought on this, but the emerging debate is whether the luxury brand’s name is draw enough to encourage click-through on mobile ads.
The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.
In 2012, consumers spent 76 percent more time on social apps than the previous year, and 50 percent of Facebook users accessed the network from mobile. This makes social the fastest-growing mobile app category.