Articles Tagged ‘mobile advertising’


Diane von Furstenberg boosts mobile ad engagement with video content

August 8, 2014

U.S. fashion brand Diane von Furstenberg is communicating before commerce with a video-enhanced advertisement on the tablet-optimized Web site of New York magazine’s The Cut.

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Marketers should rethink their approach to CRM in mobile

August 8, 2014

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

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5 pitfalls that banks must avoid as they offer mobile service

August 7, 2014

According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

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Information overload: The psychology of being connected 24/7

August 6, 2014

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

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How marketers in India use SMS differently from US peers

August 5, 2014

While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.

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Finding the balance point in mobile advertising

August 5, 2014

The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?

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Key takeaways for brands from Google I/O

August 1, 2014

Google’s emphasis on smart devices and enhanced notifications has implications both for consumers and for the brands and businesses that serve them.

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How to avoid bandwidth and latency issues with the mobile Web site

July 31, 2014

People have no patience for slow-loading sites and applications on their mobile phones anymore. In fact, the very nature of mobile devices – used while on the go – places a premium on speed and convenience.

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Where is the innovation in mobile advertising?

July 30, 2014

In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.

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3 quotes that guide my mobile and cross-channel strategy

July 28, 2014

Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.

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