In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.
Articles Tagged ‘mobile advertising’
In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.
By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.
If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.
It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”
Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.
With headscarf case, Supreme Court could make discrimination even easier.
Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.
British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.
Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.