The case for mobile is evident, and what is more important than ever is how to stand out amidst the 1.6 million apps in Google Play and 1.5 million apps in the AppStore (as of July 2015). Battling for attention means staying ahead of the curve and knowing how to give users what they want.
Articles Tagged ‘mobile advertising’
As mobile shopping continues to increase, retailers cannot ignore their mobile sites and applications when prepping for the 2015 holiday shopping season.
The role of mobile devices in the path to purchase has fundamentally changed how shoppers are using their mobile devices, both at the beginning of their purchase funnel and for research, and even while consumers are inside of a bricks-and-mortar store.
Given the hectic holidays – and the reality that mobile now accounts for more than half of all digital spend – you are likely already in the midst of some important campaign planning.
Without cross-device tracking, marketers face a number of challenges in their marketing strategies.
Gaining any type of intelligence about the consumer – from building audience segments to simply using a geofence to trigger a proximity ad – also requires good point of interest (“POI”) data, the description of the physical context of the user.
Efficiency and simplicity are deeply ingrained in the consumer mentality when it comes to mobile. But frictionless experiences are still playing catch-up to those expectations, particularly in mobile commerce.
Uncovering the right audience and persuading them to make a booking does not have to be challenging.
There has been discussion recently around the role of ad mediation in achieving the best possible yield for publishers’ inventory.
Only half of U.S. marketers say TV will rank among their top five channels for advertising spending in three years’ time, according to a survey by professional services firm Bain & Company.