Articles Tagged ‘mobile advertising’


5 words to describe courageous mobile marketers

August 24, 2015

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

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Content’s specialized role in mobile and digital marketing

August 20, 2015

Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.

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Is Apple really a luxury-sector brand?

August 19, 2015

I take issue with mass marketers that have declared Apple merchandise as luxury products.

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How the Apple Watch changes consumer shopping behavior

August 18, 2015

As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.

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5 mobile best-practice tips for small businesses

August 17, 2015

According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.

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Why luxury brands must invest more in digital advertising

August 14, 2015

“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.

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How wearables hold potential for consumers and brands

August 13, 2015

IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally.

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Tips for building a luxury brand on Instagram

August 12, 2015

Too many high-end brands shy away from Instagram out of fear that they cannot control their image.

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Why Bluetooth could be the game-changer in mobile payments

August 11, 2015

The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience.

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New marketing strategies are needed to target Generation Z

August 5, 2015

Using social media to capture the attention of Generation Z is the latest key to marketing success, according to a new infographic from Inflexion Interactive.

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