Articles Tagged ‘mobile advertising’


Beacons will under-deliver – here’s why

December 30, 2014

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

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What is still wrong with mobile advertising

December 29, 2014

Having led mobile at two of the world’s largest traditional creative agencies, I have seen it all. Despite all the hype and continued shift of more ad dollars into mobile, most advertisers still view the medium as an afterthought.

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In-store cognitive apps will solve retail’s biggest challenge

December 26, 2014

Have you ever been shopping in a retail store and known more about a product than the sales assistant?

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2015: Year of the mobile customer journey

December 26, 2014

The dominant theme for 2015 will be the effect of mobile on the customer journey. Here are five predictions for 2015.

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Advertisers will expect more from mobile in 2015

December 26, 2014

The days of dabbling in mobile advertising are over. As I look ahead to 2015, I know one thing for certain: advertisers are going to demand more accuracy in how they match their mobile media spend to their results.

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Making online and mobile more profitable for the holidays

December 24, 2014

Fast delivery of high-quality content is essential during the busy holiday season. The simplest way to do this is by giving the consumer quick access to purchase the products that they desire.

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Mobile advertising goes interactive

December 23, 2014

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.

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Synching mobile payments and loyalty programs

December 22, 2014

It is not a significant jump to say that all mobile transactions will eventually be reduced to a single scan or tap. This is not just for payments, either – redeeming offers and earning loyalty currencies, all of it will happen seamlessly.

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Key techniques to get brands through holiday downloads

December 19, 2014

Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.

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5 marketing requirements for luxury customer engagement in 2015

December 17, 2014

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

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