Articles Tagged ‘mobile advertising’


There is no mobile customer: Leveraging omnidevice data to boost ecommerce performance

July 15, 2015

As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself.

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How to build a successful Apple Watch app

July 14, 2015

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

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Lamborghini shares tour of China on social media for anniversary celebration

July 13, 2015

Italian automaker Lamborghini is celebrating 10 years in the Chinese market with a driving tour of the country and a social campaign.

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3 steps to effective customer acquisition using digital marketing

July 13, 2015

If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent.

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Mastering the art of mobile persuasion

July 10, 2015

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

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Top 10 luxury brand social marketers of Q2

July 9, 2015

In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.

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Omega highlights relatability with user-generated campaign and video

July 9, 2015

Swiss watch manufacturer Omega is reaching out to everyday consumers with a new digital campaign that allows them to share their own experiences with the brand.

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Why a mobile loyalty program is imperative when selling to millennials

July 9, 2015

Edging out baby boomers as the largest generation, millennials are maximizing their purchasing power by controlling $600 billion in annual spending, which is why – unless your business skews towards an older demographic – you should tailor your marketing efforts, especially your loyalty program, to millennial customers.

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Book excerpt: Why People (Don’t) Buy

July 8, 2015

Isiah Berlin, British philosopher and thinker, wrote an essay titled “The Hedgehog and the Fox” in 1953, in which he argued that influential thinkers can be divided into two categories: hedgehogs and foxes. This analogy was inspired by the ancient Greek warrior-poet Archilochus, who is reported to have noted that the fox knows many things; the hedgehog one great thing.

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5 key elements of a well-designed responsive Web site

July 7, 2015

When developing a Web site for your business, you simply cannot ignore that the majority of Web site browsing in 2015 is conducted through mobile devices.

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