Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.
Articles Tagged ‘mobile advertising’
If you ask most people to name the most expensive computing device they own, they will likely name their laptop or television. But for most Americans, the answer is actually sitting in their driveway.
The possibilities for iBeacons are countless, but the window to be an early adopter of this new technology is shrinking by the minute.
As impressive as mobile phone growth is over the next three years, there is a consumer behavioral shift that is equally as important to note.
UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.
No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”
The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.
Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.
In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.
While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.