Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.
Articles Tagged ‘St. Regis’
Starwood’s St. Regis Hotels & Resorts is leveraging the voices of four popular bloggers and enacting an Instagram campaign that runs until Nov. 20 to animate its Family Traditions initiative.
Today in luxury marketing – Burberry falls as chief executive warns on China slowdown; Brand-hungry LVMH seeks new niche as Vuitton flags; A St. Regis New York face-lift spurs a glamour campaign; Aston Martin losses widen on supermini crash.
During the first half of 2013, luxury brands revamped names, logos, Web sites and campaigns to bring their brands into the future and remain current to consumers.
Instagram contests can allow luxury hotel brands to measure the impact of their social media channels and gain a deeper understanding of guests’ interests.
Luxury marketers revamped their voices without losing their core DNA to keep target consumers engaged while attracting new, younger consumers during the second quarter of 2013.
Starwood’s St. Regis Bahia Beach Resort in Puetro Rico is promoting eco-tourism by letting guests monitor and learn about Leatherback Turtles that nest on the property’s shores.
Starwood-owned St. Regis Hotels & Resorts is continuing its partnership with Bentley Motors to target affluent auto aficionados with a package that includes a road trip along California’s Pacific Coast Highway.
Starwood’s St. Regis Hotels & Resorts is targeting guests with a new in-room magazine called “Beyond” that helps the brand relate to the interests and values of its customers.
DANA POINT, CA – The CEO of Starwood Hotels & Resorts said at the American Express Publishing Luxury Summit 2013 that the world is experiencing an age of change, which is altering the definition of luxury.