Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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