Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"112eedb940b588d32c92574fafcdd565","s":"21017892ddbaa499"}
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