Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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