Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"fe578595e1ab9894ab955ea95ef031b6","s":"5f1679447b2939e3"}
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