Articles Tagged ‘In-store’


Saks drives summer foot traffic via day-long circus event

June 24, 2015

Department store chain Saks Fifth Avenue is inviting consumers under the beauty “big top” at its New York flagship on June 25.

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In-store sales associates heavily influence luxury purchase decisions: report

June 24, 2015

Despite the rise in digital and mobile marketing in recent years, consumers still rely heavily on in-store sales associates to assist them in making purchases, according to a new report by the Luxury Institute.

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LVMH wins court battle over construction of La Samaritaine

June 19, 2015

Luxury conglomerate Moët Hennessy Louis Vuitton is continuing its renovation of La Samaritaine thanks to a final ruling from the Conseil d’Etat authorizing the controversial project.

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Emotions drive purchase decisions, not logic: Forrester

June 17, 2015

NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”

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Dior looks to virtual reality experience to showcase quality, craftsmanship

June 17, 2015

French fashion house Christian Dior is exploring the parallels between technology and couture with the introduction of in-store virtual reality headsets.

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Penhaligon’s celebrates men in new photography book

June 15, 2015

British fragrance maker Penhaligon’s is exploring the essence of the modern gentleman with a new photography book that will be displayed in stores.

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B&O Play explores brand synergies at Dover Street Market

June 12, 2015

Danish audio and video brand Bang & Olufsen has been selected as the first technology company to be featured at the Dover Street Market in New York.

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Real-time strategies essential element of retail rehaul: report

June 12, 2015

Retailers must adapt to changing consumer preferences by adopting real-time retail strategies that deliver a more personalized shopping experience, according to a special report by Boston Retail Partners.

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Burberry pre-launches new handbag in 12 key cities

June 11, 2015

British fashion label Burberry is bringing a curated selection of its Bucket Bag to 12 global cities before a wider release in July.

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Future is about very simple things, says Farfetch CEO

June 11, 2015

MONTE-CARLO, Monaco – In what should be considered the post-digital revolution, brands are increasingly working to harmoniously merge the online and offline spaces.

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