Fairmont Hotels & Resorts’ The Plaza, New York, is topping off its multichannel marketing efforts centered on Baz Luhrmann’s “The Great Gatsby” by opening a new suite on the day of the film’s opening night.
Articles Tagged ‘In-store’
French fashion house Saint Laurent is opening its first North American men’s and women’s concept shops-in-shop in New York department store Bergdorf Goodman.
DANA POINT, CA – The chairman of Tom Ford International who spoke at the American Express Publishing Luxury Summit 2013 said that brands must create collections that resonate with luxury consumers before jumping into marketing, public relations and retail efforts.
Swiss watchmaker Breguet is appealing to watch enthusiasts through its participation in the “Precision and Splendor: Clocks and Watches at The Frick Collection,” New York.
Jeweler Tiffany & Co. transformed its New York flagship store to show off its collaboration with the 2013 film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”
Luxury brands and retailers can engage passersby with mobile touch points on their window displays as long as the effort reflects the entire brand experience.
Ritz-Carlton Palm Beach is enticing affluent families with summer camp-themed getaways called “Camp Loggerhead” that combine luxury travel with childhood traditions.
Forty-nine percent of consumers believe that the best improvement to the shopping experience would be better integration of in-store, online and mobile channels, according to a new survey from Accenture.
Leather goods maker Salvatore Ferragamo is expanding its customized product range with the relaunch of Su Misura Made-To-Measure to include tailored men’s shirts.
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.