Articles Tagged ‘In-store’


New York’s Plaza reinforces history with “The Great Gatsby”-inspired suite

April 30, 2013

Fairmont Hotels & Resorts’ The Plaza, New York, is topping off its multichannel marketing efforts centered on Baz Luhrmann’s “The Great Gatsby” by opening a new suite on the day of the film’s opening night.


Saint Laurent, Bergdorf target hip shoppers via first concept shops-in-shop

April 29, 2013

French fashion house Saint Laurent is opening its first North American men’s and women’s concept shops-in-shop in New York department store Bergdorf Goodman.

Tom Ford exec: Successful luxury brands keep control of their product

April 23, 2013

DANA POINT, CA – The chairman of Tom Ford International who spoke at the American Express Publishing Luxury Summit 2013 said that brands must create collections that resonate with luxury consumers before jumping into marketing, public relations and retail efforts.

Breguet touts historical significance in Frick Collection exhibit

April 19, 2013

Swiss watchmaker Breguet is appealing to watch enthusiasts through its participation in the “Precision and Splendor: Clocks and Watches at The Frick Collection,” New York.

Tiffany flaunts “The Great Gatsby” collaboration with Roaring ‘20s-inspired windows

April 18, 2013

Jeweler Tiffany & Co. transformed its New York flagship store to show off its collaboration with the 2013 film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”

Do mobile campaigns belong in fashion marketers’ windows?

April 18, 2013

Luxury brands and retailers can engage passersby with mobile touch points on their window displays as long as the effort reflects the entire brand experience.

Ritz-Carlton Palm Beach entices families with summer getaways

April 18, 2013

Ritz-Carlton Palm Beach is enticing affluent families with summer camp-themed getaways called “Camp Loggerhead” that combine luxury travel with childhood traditions.

49pc of consumers desire seamless store, digital, mobile experience: Accenture

April 16, 2013

Forty-nine percent of consumers believe that the best improvement to the shopping experience would be better integration of in-store, online and mobile channels, according to a new survey from Accenture.

Ferragamo pushes made-to-measure service via in-store showcase

April 15, 2013

Leather goods maker Salvatore Ferragamo is expanding its customized product range with the relaunch of Su Misura Made-To-Measure to include tailored men’s shirts.

What luxury marketers can learn from Dior and Harrods’ partnership

April 12, 2013

Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.