Department store chain Barneys New York created an iPad-specific application to further bring its in-store experience into the digital space.
Articles Tagged ‘luxury’
Although luxury automakers receive immense traffic at auto shows, there are certain tactics that can meaningfully increase engagement.
Switzerland’s Chopard is taking its consumers on an ethical journey down the green carpet to emphasizes its sustainable practices.
Italian fashion label Versace is hoping to drive in-store traffic with a new club designed around its studded sunglass line.
The Ritz-Carlton is touting its hospitality credentials with a leadership center that promises to help organizations improve their employee culture.
French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.
Cartier, Hermès and Roche Bobois crafted a “fine romance” in the May issue of Condé Nast’s shelter publication Architectural Digest to embody the affluent lifestyle of the magazine’s audience.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Italian menswear label Ermenegildo Zegna is pointing to a shoes-first dressing philosophy with a new ongoing styling feature.
Condé Nast imprints are joining the fight against mother-to-child HIV transmission through a partnership with charity Born Free Africa.