Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.
Articles Tagged ‘luxury’
Today in luxury marketing – $7,800 fakes spur LVMH and Kering to fight online fraudsters; LVMH posts biggest profit boost since 2012 on fashion gains; Actress Birkin asks Hermès to remove her name from croc bag; Condé Nast partners with Amazon to sell Vogue’s September issue.
With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.
French fashion house Christian Louboutin is collaborating with Hong Kong hotel The Upper House to offer its fashion-focused guests exclusive brand experiences.
Fiat Chrysler’s Ferrari is giving consumers a digital sneak peek of its new 488 Spider before its official debut at the Frankfurt International Motor Show in September.
Private jet charter firm Key Air is providing a new kind of service to its passengers with the launch of its first in-flight branded magazine.
U.S. jeweler David Yurman is strengthening its international media capabilities with the filling of a new senior vice president, global communications role.
French leather goods house Hermès is facing continued pressure from the People for the Ethical Treatment of Animals following the activist organization’s allegations last month of mistreatment of alligators and crocodiles that eventually become its handbags and watches.
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
Fondazione Altagamma, an association of globally renowned Italian luxury brands, is broadening the professional growth of students with three new international master programs.