Today in luxury marketing – Mulberry discovers that size matters in luxury market; Christian Louboutin opens in Tokyo; Indonesia targets higher taxes for imported luxury goods; Art Basel Miami Beach: let the bright lights shine.
Articles Tagged ‘luxury’
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
Contrary to industry misperception, real-time bidding does not devalue inventory, bid on remnant inventory, compromise brand safety or hurt the relationship between advertisers and publishers.
More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express PublishingDecember 6, 2013
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
U.S. department store chain Barneys New York took its gift guide into Tumblr territory with a series of Graphics Interchange Format, or GIF, animations featuring holiday products.
Italy’s Dolce & Gabbana is appealing to the fashion-forward families of London by opening its third Sloane Street boutique that carries children’s clothing and accessories.
French atelier Lanvin is taking its fans behind-the-scenes of the photo shoot for its resort 2014 print campaign by showing the personal interactions and set dynamics of the video’s making.
Bentley Motors is jostling for a share of its fans’ harried attention during the holiday season with a Twitter campaign that highlights exclusive media content.
U.S. fashion designer Michael Kors partnered with his friend Gwyneth Paltrow on an exclusive collection for the actress’ lifestyle Web site goop.com.