Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.
Articles Tagged ‘luxury’
Luxury Daily’s live news from Oct. 23 – W magazine revisits avant-garde stories in photography book; John Varvatos returns to inspirational roots with Detroit boutique; Bang & Olufsen debuts Bluetooth-enabled speaker for on-the-go listening; Chanel taps Pharrell for upcoming mini-film to debut in The Alps.
Today in luxury marketing – Kering sales rise 3.3pc in Q3; Qatar fund to pay $616M for stake in Hong Kong retailer; Mercedes-Benz narrows profit gap with German rivals; Burberry to secure 22nd Rodeo Drive Walk of Style Award.
As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.
French atelier Chanel has enlisted musician Pharrell Williams to star in its upcoming film directed by Karl Lagerfeld.
Danish audio and video brand Bang & Olufsen is ensuring its products exceed the functionality expectations of affluent consumers with the release of its first Bluetooth speaker.
German fashion label Porsche Design has extended its product offerings to include timepieces manufactured completely in-house.
Rosewood Hotels and Resorts announced the opening of its first Chinese property in Beijing’s Central Business District in the Chaoyang neighborhood.
U.S. menswear label John Varvatos has announced plans to open the brand’s first Midwest boutique in the heart of the eponymous founder’s hometown of Detroit.
Condé Nast’s W magazine is giving its past fashion coverage a new lease on life with a book focusing on ten of its most memorable stories.