Articles Tagged ‘luxury’


Barneys releases iPad-only app to create immersive digital experience

April 22, 2014

Department store chain Barneys New York created an iPad-specific application to further bring its in-store experience into the digital space.

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Going beyond showroom displays at auto shows

April 22, 2014

Although luxury automakers receive immense traffic at auto shows, there are certain tactics that can meaningfully increase engagement.

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Chopard emphasizes sustainability pledge via email blast, Tumblr

April 22, 2014

Switzerland’s Chopard is taking its consumers on an ethical journey down the green carpet to emphasizes its sustainable practices.

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Versace eases into user-generated content with separate photo hub

April 22, 2014

Italian fashion label Versace is hoping to drive in-store traffic with a new club designed around its studded sunglass line.

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Ritz-Carlton demystifies customer culture for aspiring companies

April 22, 2014

The Ritz-Carlton is touting its hospitality credentials with a leadership center that promises to help organizations improve their employee culture.

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Guerlain maintains interest for fragrance with on-site reward system

April 22, 2014

French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.

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Cartier, Hermès inspire vacation lifestyle in Architectural Digest’s May edition

April 22, 2014

Cartier, Hermès and Roche Bobois crafted a “fine romance” in the May issue of Condé Nast’s shelter publication Architectural Digest to embody the affluent lifestyle of the magazine’s audience.

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Inviting opinion pieces on luxury marketing

April 22, 2014

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Zegna places emphasis on footwear in new styling series

April 21, 2014

Italian menswear label Ermenegildo Zegna is pointing to a shoes-first dressing philosophy with a new ongoing styling feature.

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Condé Nast creates momentum for Born Free Africa charity via print ads

April 21, 2014

Condé Nast imprints are joining the fight against mother-to-child HIV transmission through a partnership with charity Born Free Africa.

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