Articles Tagged ‘luxury’


Land Rover benefits from 30pc lift in purchase intent on Pandora

July 29, 2015

Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.

Share on FacebookShare on LinkedInShare on Twitter

Counterfeits, LVMH, Hermès and Vogue – News briefs

July 29, 2015

Today in luxury marketing – $7,800 fakes spur LVMH and Kering to fight online fraudsters; LVMH posts biggest profit boost since 2012 on fashion gains; Actress Birkin asks Hermès to remove her name from croc bag; Condé Nast partners with Amazon to sell Vogue’s September issue.

Share on FacebookShare on LinkedInShare on Twitter

8 terms that luxury brands must know to revolutionize their customer approach

July 29, 2015

With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.

Share on FacebookShare on LinkedInShare on Twitter

Christian Louboutin teams with Hong Kong hotel on branded beauty experience

July 28, 2015

French fashion house Christian Louboutin is collaborating with Hong Kong hotel The Upper House to offer its fashion-focused guests exclusive brand experiences.

Share on FacebookShare on LinkedInShare on Twitter

Ferrari previews 488 Spider through immersive digital feature

July 28, 2015

Fiat Chrysler’s Ferrari is giving consumers a digital sneak peek of its new 488 Spider before its official debut at the Frankfurt International Motor Show in September.

Share on FacebookShare on LinkedInShare on Twitter

Key Air develops lifestyle image through branded magazine

July 28, 2015

Private jet charter firm Key Air is providing a new kind of service to its passengers with the launch of its first in-flight branded magazine.

Share on FacebookShare on LinkedInShare on Twitter

David Yurman thinks globally with new marketing communications position

July 28, 2015

U.S. jeweler David Yurman is strengthening its international media capabilities with the filling of a new senior vice president, global communications role.

Share on FacebookShare on LinkedInShare on Twitter

What should Hermès do to recover from PETA’s allegations?

July 28, 2015

French leather goods house Hermès is facing continued pressure from the People for the Ethical Treatment of Animals following the activist organization’s allegations last month of mistreatment of alligators and crocodiles that eventually become its handbags and watches.

Share on FacebookShare on LinkedInShare on Twitter

Registration open: Luxury Retail Summit: Holiday Focus 2015

July 28, 2015

Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

Share on FacebookShare on LinkedInShare on Twitter

Altagamma, SDA Bocconi shares Italian culture, heritage via master program add-ons

July 28, 2015

Fondazione Altagamma, an association of globally renowned Italian luxury brands, is broadening the professional growth of students with three new international master programs.

Share on FacebookShare on LinkedInShare on Twitter