Porsche Cars Great Britain is enticing top-tier automobile owners and enthusiasts by showcasing the innovations of its iconic Carrera during the model’s 50th anniversary year.
Articles Tagged ‘luxury’
Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is enhancing the hotel experience through a new mobile application that allows guests to take full control of their stay.
Louis Vuitton, Chanel, Christian Dior, Cartier, Omega and other luxury advertisers helped to propel the June issue of Architectural Digest up 43 percent in ad pages since the same issue last year.
Today in luxury marketing – Chanel leads luxury fashion brands on Pinterest: study; Dine at the world’s first Armani café; Fabio Guidetti named Elie Tahari international president; Mercedes dealer review opens home front in luxury war.
According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.
Louis Vuitton remains the world’s most valuable luxury fashion or jewelry brand, but Prada’s value rose more than any other brand at 63 percent year-over-year, while the French fashion house’s declined, according to the BrandZ Top 100 list from Millward Brown.
French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.
Starwood-owned St. Regis Hotels & Resorts is continuing its partnership with Bentley Motors to target affluent auto aficionados with a package that includes a road trip along California’s Pacific Coast Highway.
Audi of America is aiming to become the No. 1 luxury automaker in the United States and is investing $5 billion in three years to expand and update its showrooms to help boost the brand’s presence in North America.
Luxury advertisers are eyeing entry-level consumers by pushing eyewear and other summer items through advertisements in the June issue of Condé Nast’s Vogue.