British automaker Aston Martin is harkening back to its roots by participating in the “Great Britain” international marketing campaign to increase investment and tourism in the United Kingdom.
Articles Tagged ‘luxury’
Italian leather goods label Furla is highlighting its foundation’s artistic endeavors with a retrospective spanning the 15 years of its art award.
Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.
Chanel, Louis Vuitton and Christian Dior are among the leading houses showing off their spring fashions in W magazine’s advertorial of the season’s “greatest hits.”
Last week luxury fashion brands were busy featuring their new collections at fashion weeks and automakers geared up for the Geneva Motor Show.
Luxury Daily’s live news from Feb. 27 – John Fairchild remembered by fashion industry; Bergdorf Goodman hosts custom tailoring for men; Bentley showcases fashion line at Geneva Motor Show; Harrods uses satire to add humor to social video.
Today in luxury marketing: Donatella Versace keeps things in proportion; With luxury for all: A term once used to denote exclusivity grows bafflingly common; All change at Gucci; Luxury labels embrace “new normal” as Chinese market shrinks.
Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.
It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”
John B. Fairchild passed away Friday morning at the age of 87 after an accomplished career in fashion publishing.