Articles Tagged ‘luxury’


Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

December 19, 2014

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

Share on FacebookShare on LinkedInShare on Twitter

Fortnum & Mason asks for consumers’ insight to shape new Web site

December 19, 2014

British department store Fortnum & Mason is asking for feedback in regards to its new beta Web site to ensure the best experience for consumers.

Share on FacebookShare on LinkedInShare on Twitter

Missoni decorates Four Seasons Maui to share brand heritage

December 19, 2014

Italian fashion label Missoni is reaching consumers getting away from the cold in Hawaii with its first pop-up store and special decorations inside Four Seasons Resort Maui at Wailea.

Share on FacebookShare on LinkedInShare on Twitter

Luxury advertisers stand out in December’s Vogue via sensory tactics

December 19, 2014

Luxury advertisers such as Gucci and Jimmy Choo promoted high-priced, as well as entry-level, products in Condé Nast’s December Vogue to spur gifting ideas.

Share on FacebookShare on LinkedInShare on Twitter

How marketers can leverage revamped iOS notification widget

December 19, 2014

As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.

Share on FacebookShare on LinkedInShare on Twitter

Harrods, Mandarin Oriental, Porsche, Magellan Jets – Live news

December 19, 2014

Today in luxury marketing – Harrods entertains consumers at annual sale; Mandarin Oriental and Dior partner for guest package; Porsche reaches aspirational drivers with magic mirror; Magellan Jets offers limited-time discount for holidays.

Share on FacebookShare on LinkedInShare on Twitter

Fashion week, Jaguar Land Rover, Prada, Net-A-Porter – News briefs

December 19, 2014

Today in luxury marketing – Fashion week to leave Lincoln Center; Jaguar recalls 1,571 sedans in US for possible braking issue; Prada names jury for Prada journal; My-Wardrobe domain name bought by Net-A-Porter.

Share on FacebookShare on LinkedInShare on Twitter

Key techniques to get brands through holiday downloads

December 19, 2014

Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.

Share on FacebookShare on LinkedInShare on Twitter

Magellan Jets offers limited-time discount for holidays

December 18, 2014

Private aviation provider Magellan Jets is presenting an exclusive offer for the holiday season with a discounted gift card.

Share on FacebookShare on LinkedInShare on Twitter

Porsche reaches aspirational drivers with magic mirror

December 18, 2014

German automaker Porsche is letting consumers live their dreams with a magic mirror that transforms every vehicle into the 2015 Porsche Macan.

Share on FacebookShare on LinkedInShare on Twitter