Luxury Daily’s live news updates from April 28 – Hermès retail sales rose 8pc in Q1; Lyst inspires post-work shopping therapy with subway placements; Lexus Australia inspires brave decisions with dancer profile; Luxury Aircraft Solutions, Etihad align to create full private travel experience.
Articles Tagged ‘luxury’
Today in luxury marketing – Thieves use 4X4 in ram raid on Paris Chanel store; Valentino logs 9.4pc increase in first-quarter revenues, to realign prices in Asia; BFC unveils global fashion awards, London’s answer to the Met Ball; London luxury hotels in worst year since 2009 on terror risk.
Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.
Private aviation firm Luxury Aircraft Solutions is partnering with Etihad Airways to help consumers plan their travel within one booking.
Toyota Corp.’s Lexus is mirroring the boundary-breaking qualities of its NX through an inspirational campaign.
French leather goods maker Hermès Group’s revenue was up 6 percent in the first quarter of 2016, despite a challenging luxury landscape.
Inspired by the post-commute online shopping surge at 7 p.m., ecommerce platform Lyst is working to generate even more sales with a guerilla subway placement.
Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, according to a new report from L2.
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
French fashion house Dior is enlightening on how its fashion history informs its cosmetics through digital content.