Articles Tagged ‘luxury’


Why good product design is a marathon, not a sprint

October 20, 2014

Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.

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Net-A-Porter incentivizes engagement from 1M Instagram followers

October 17, 2014

Online retailer Net-A-Porter is commemorating the milestone of reaching 1 million Instagram fans with a week-long user-generated content campaign.

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Land Rover gifts first Discovery Sport to Virgin Galactic

October 17, 2014

British automaker Jaguar Land Rover is celebrating the production of its first Land Rover Discovery Sport premium compact SUV at its Halewood, United Kingdon factory.

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Rolls-Royce gets prime placement for Kylie Minogue concert tour

October 17, 2014

Britain’s Rolls-Royce Motor Cars is being featured in branded footage during singer Kylie Minogue’s “Kiss Me Once” tour.

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Jimmy Choo opens on London Stock Exchange

October 17, 2014

Following a number of cancelled listings, Jimmy Choo began trading on the London Stock Exchange Oct. 17.

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Dolce & Gabbana selects Colin Farrell as face for upcoming fragrance debut

October 17, 2014

Italian fashion house Dolce & Gabbana has selected actor Colin Farrell as the face of their new fragrance, Intenso.

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Cartier courts upscale male audience with branded content on CNN

October 17, 2014

French jeweler Cartier is the primary sponsor of CNN’s new “Ones to Watch” feature series, which profiles up-and-coming artists.

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Easy days are over in China

October 17, 2014

NEW YORK – Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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Global digital marketing requires country-specific strategies

October 17, 2014

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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Leveraging blogger interactions can educate consumers via relatability

October 17, 2014

NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.

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