Luxury Daily’s live news updates from Oct. 8 – David Yurman enlivens holiday advertising with Technicolor imagery; Kering blends affinity for film, sustainability in co-produced documentary; Moschino gets squeaky clean in Fresh fragrance ad; Audi September sales grew even amid emissions scandal.
Articles Tagged ‘Audi’
The emissions scandal at Audi’s parent company Volkswagen appear to have left the automaker’s sales largely untouched, with the brand increasing its deliveries 6.8 percent in September.
Brands are increasingly leveraging mobile’s potential to connect with consumers in a memorable way, whether over shared interests or widely celebrated events.
The third quarter of 2015 offered social videos that varied from comical and whimsical to sophisticated and inspirational to show brand and industry breadth.
Luxury Daily’s live news updates from Sept. 28 – Dolce & Gabbana captures runway from different angle with model selfies; 2.1M Audi vehicles impacted in Volkswagen emissions scandal; Tag Heuer enters Chinese ecommerce on JD.com; Four Seasons lets guests own a golf course for a day.
German automaker Audi has said that 2.1 million of its diesel-powered cars were outfitted with the software its parent company Volkwagen used to cheat emissions tests.
German automotive group Volkswagen is coming under fire for an emissions scandal that will impact millions of consumers worldwide.
Today in luxury marketing – How do Americans buy and display luxury?; Bergdorf Goodman introduces The Modernists floor; Could Givenchy’s public show set a new template?; Porsche and Audi unveil electric cars to take on Tesla.
Luxury Daily’s live news updates from Sept. 11 – Bang & Olufsen offers app update to include Apple Watch connectivity; Selfridges tests subscriptions with Birchbox sample kit; Audi pokes fun at $115K asking price of R8 model.
German automaker Audi is helping aspirational consumers manage their wallets to one day afford an R8 model through a comical social video.