Today in luxury marketing – Audi in luxury fast lane for now; Tod’s says 2013 net profit down 8 pct, misses forecasts; Salvatore Ferragamo profits climb; Tesla faces New Jersey challenge as rule change looms.
Articles Tagged ‘Audi’
Today in luxury marketing – Pampered guests and feuding hosts at Claridge’s hotel; Armani nephew exits fashion house; Luxury stocks fall as Ukraine crisis escalates; Audi remakes iconic TT in move to reinvigorate design.
German automaker Audi is continuing its shift toward a digital retail experience with its first “Audi City” in Germany.
Audi of America is extending its Super Bowl legacy through slapstick, while British automaker Jaguar is entering new territory with a facetious spot.
German automaker Audi is helping business travelers monitor expenses with its Audi Mileage Tracker application.
Today in luxury marketing – Neiman Marcus reveals scale of data breach; Burberry responds to toxic chemical claims; Audi plans to narrow sales gap to BMW in 2014 on A3 sedan; The Macallan “M” decanter by Lalique sells for $495,047.
Audi of America is equipping dealership employees across the country with an iPad application that improves customer service and streamlines the car buying process.
Audi, Bentley, Bugatti, Lamborghini and Porsche, under the Volkswagen Group umbrella, have attracted substantial attention in global markets through the branded mobile application, “Sports Car Challenge 2,” recently reaching 1 million downloads.
Audi of America broadened its Audi Connect technology with AT&T at the International Consumer Electronics Show in Las Vegas to grant drivers 4G LTE service for better navigation, social media, mobile application integration and other functions.
Have soaring luxury automotive sales given brands the green light to take shots at one another?