Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.
Articles Tagged ‘Audi’
Today in luxury marketing – BMW, Audi, Mercedes near deal to buy Nokia maps unit; Chinese tourists still driving global luxury; National Portrait Gallery to honor 5 people from collection; Copping sets Oscar’s new direction.
Today in luxury marketing – European brands winning battle for space in US stores; Report: Vintage car values are boosted by social media; Luxury defines the next generation of cruise ship; Audi to offer subsidies to China dealers as sales slow.
Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment.
Luxury Daily’s live news from July 6 – Alexander Wang rumored to leave Balenciaga after contract ends; Christie’s blends real estate, art with upcoming Art Southampton sponsorship; Shangri-La targets younger consumers with unique athletic offering; Audi partners with Bang & Olufsen for A4′s advanced audio system.
German automaker Audi is catering to tech-savvy consumers with an impressive new audio system in its latest A4 models.
The manufacturer-dealer relationship is critical in the automotive industry, and German automaker Audi regularly seeks to enhance the dynamic, earning it consistently high dealer feedback scores in a new report by Carlisle & Co.
German automaker Audi is flying to the moon within the Google Lunar XPRIZE competition in an unmanned rover.
Luxury Daily’s live news from June 16 – Neiman Marcus taps FedEx for same day shipping service; Kenzo helps loyalists tell time with branded browser extension; Audi engine development chief leaves amid brand’s electric push; Givenchy films models engaged in childhood games for fall campaign.
As Audi stretches into electric vehicles, it will need to do so with new leadership, following the departure of its engine development chief.