German automaker Audi is enlisting 12 United States undergraduates for a six-week practicum in the summer of 2014 to investigate how mobility will evolve in the coming decades.
Articles Tagged ‘Audi’
Many luxury automakers continue to yield strong sales numbers throughout 2014 as both mature and emerging markets increase demand and new models buoy product lines.
Today in luxury marketing – Which label faces fines for its messy office?; Neiman Marcus buyout completed; Richemont’s Lancel: a risky bet on a struggling brand; Audi and Mercedes are playing chicken over “affordable luxury” cars.
As the percentage of affluent shoppers purchasing on mobile devices continues to rise, the need for well-curated digital applications that mirror the in-store experience will increase.
Audi USA is challenging brand enthusiasts Oct. 23 – Nov. 10 to craft a video of the R8 model driving on the Sonoma Raceway, CA, with virtual footage and music for a chance to win a driving experience in the vehicle.
As the role played by robots in automotive factories continues to grow, luxury consumers accustomed to hand-crafted items may begin to have mixed feelings.
Today in luxury marketing – We wish you a Dolce & Gabbana Christmas; Lamborghini signs South African deal with Ararat International; Audi’s $1B bet on the affordable superbike; Luxury flash-sale site Cocosa to shutdown.
Today in luxury marketing – The Armani experience; Historic strike at French luxury house Cartier; Daimler gets over 30,000 orders for new Mercedes S-Class; Audi’s Keogh calls Tesla “cool,” questions sales model.
Luxury marketers braided conventional tactics with emerging fads to tap into new demographics during the third quarter of 2013.
German automaker Audi is attracting brand enthusiasts with an open-ended iPad application that delves into brand history and lets users investigate the new Audi R8 model.