German automaker Audi is blasting off to showcase its latest vehicle in style.
Articles Tagged ‘Audi’
Luxury Daily’s live news from Jan. 25 – Harry Winston examines multifaceted founder in Geneva retrospective; Tod’s bands together international influencers to introduce Leo Clamp; St. Regis plans fifth UAE opening for Palm Jumeirah island; Audi pits Q7 against Yeti to show “legendary” capabilities.
Audi of America is proving its quattro all-wheel drive technology is worthy of folklore in a new spot for its Q7 sport utility vehicle.
Technological innovation reigns supreme for automakers participating at the Consumer Electronics Show in Las Vegas Jan. 6-9.
Luxury Daily’s live news from Jan. 7 – HBC makes $250M investment in multichannel with Gilt acquisition; Barneys plans mid-February opening for downtown flagship; Marc Jacobs curates diary of personal muses for spring campaign; Audi pushes autonomous driving to its limits through testing agreement.
German automaker Audi is putting autonomous driving to the test through a multiyear partnership with Thunderhill Raceway Park.
For luxury houses, positioning is essential and many brand marketers used advertising campaigns to ensure their message and happenings were received by discerning consumers.
Today in luxury marketing – Loro Piana preserves its heritage and looks forward to the future; Saint Laurent opens in Tokyo; Bulgari and the era of the global jeweler; Audi’s Stadler says automaker will stay focused on 2020 goals despite diesel scandal.
Today in luxury marketing – Tamara Mellon: A quick stay in bankruptcy and partnership with NEA; In digital age, holiday windows still drive sales; Manolo Blahnik shoes in court; Finland’s Nokia closes maps unit sale to German car makers.
German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.