Audi of America is enhancing the customer journey by remodeling its Web strategy to provide easy navigation and a cleaner look among other updates.

Audi of America is helping those who served in the United States military by launching a new program for skilled technicians to work in its dealerships.

Audi of America is aiming to become the No. 1 luxury automaker in the United States and is investing $5 billion in three years to expand and update its showrooms to help boost the brand’s presence in North America.

Today in luxury marketing: Carolina Herrera puts renewed focus on Asia; New Mercedes-Benz S-Class unveiled; Audi sees new performance cars joining A3 to drive 2013 growth; Richemont chairman to take a break.

Audi of America is celebrating its history and brand innovation through new television commercials that debuted May 13.

Today in luxury marketing – Roy Lichtenstein accessories at Barneys New York; Audi $1.3 billion Mexico SUV plant aimed at unseating BMW; BMW’s car profits slip on Europe and technology costs; Estée Lauder shares reach 52-week high.

Audi of America is raising awareness for its product placement in the “Iron Man 3″ feature film by creating an engaging digital comic book in collaboration with Walt Disney Co.’s Marvel.

Today in luxury marketing – LVMH hit by weak Asia demand; Daimler sets EADS exit timing with 61.1M-share sale; Audi design getting big overhaul?; Retailers on edge in wake of attack in Boston.

The number of Internet searches in Brazil for luxury automotive brands rose 68 percent in 2012 with Audi, BMW, Mercedes-Benz and Range Rover in the lead, according to a new report from Digital Luxury Group.

Audi of America is offering a new $15-per-month mobile data plan that will give drivers in-vehicle connectivity through a partnership with T-Mobile.