Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.
Articles Tagged ‘Audi’
Luxury Daily’s live news from Aug. 20 – Dior hides identity of representative in anticipatory teaser video; New York Times highlights women in new travel offerings; Audi sponsors polo’s east coast open to reach affluent sports fans; British Vogue to celebrate centenary with BBC documentary series.
German automaker Audi is the luxury automotive sponsor of Greenwich Polo Club’s East Coast Open, one of the United States’ most prestigious polo competitions.
British department store Harrods is reaching affluent consumers on vacation with a temporary retail space in an Italian seaside resort in Costa Smeralda.
Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications.
German automaker Audi is giving football fans the ultimate mobile experience with its new Audi Football application for Android and iOS.
Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.
Today in luxury marketing – BMW, Audi, Mercedes near deal to buy Nokia maps unit; Chinese tourists still driving global luxury; National Portrait Gallery to honor 5 people from collection; Copping sets Oscar’s new direction.
Today in luxury marketing – European brands winning battle for space in US stores; Report: Vintage car values are boosted by social media; Luxury defines the next generation of cruise ship; Audi to offer subsidies to China dealers as sales slow.
Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment.