Articles Tagged ‘Audi’


Luxury brands clarify vehicle ambitions at NY Auto Show

April 18, 2014

Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.

Share on FacebookShare on LinkedInShare on Twitter

Luxury automakers boot up new gadgets for NY auto show

April 15, 2014

Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.

Share on FacebookShare on LinkedInShare on Twitter

Fendi, Omega, Audi and luxury service – News briefs

April 8, 2014

Today in luxury marketing – Fendi buys Taramax, focuses on timepieces; Watchmakers woo women to boost flagging sales; Audi stays ahead of Mercedes in luxury sales race; Traveler magazine learns luxury service at hotel.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 luxury branding efforts of Q1

April 7, 2014

Luxury marketers repositioned brand objectives, embraced new technologies and unified different channels in the first quarter of 2014.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 luxury brand digital campaigns of Q1

April 3, 2014

Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.

Share on FacebookShare on LinkedInShare on Twitter

Audi of America aligns with triumphant underdogs in latest A3 campaign

March 18, 2014

Audi of America is unleashing the next wave of advertising efforts for its entry-level, sub-$30,000 A3 model that hits the United States April 3.

Share on FacebookShare on LinkedInShare on Twitter

Audi, MIT track taxis to optimize urban ride-sharing

March 14, 2014

Audi of America is teaming up with MIT and General Electric to track more than 150 million taxi trips in New York to address urban transportation problems.

Share on FacebookShare on LinkedInShare on Twitter

Audi, Tod’s, Ferragamo and Tesla – News briefs

March 12, 2014

Today in luxury marketing – Audi in luxury fast lane for now; Tod’s says 2013 net profit down 8 pct, misses forecasts; Salvatore Ferragamo profits climb; Tesla faces New Jersey challenge as rule change looms.

Share on FacebookShare on LinkedInShare on Twitter

Claridge’s, Armani, luxury stocks and Audi – News briefs

March 4, 2014

Today in luxury marketing – Pampered guests and feuding hosts at Claridge’s hotel; Armani nephew exits fashion house; Luxury stocks fall as Ukraine crisis escalates; Audi remakes iconic TT in move to reinvigorate design.

Share on FacebookShare on LinkedInShare on Twitter

Audi to add 16 virtual showrooms in 2014

February 6, 2014

German automaker Audi is continuing its shift toward a digital retail experience with its first “Audi City” in Germany.

Share on FacebookShare on LinkedInShare on Twitter