Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.
Articles Tagged ‘Audi’
Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.
Today in luxury marketing – Fendi buys Taramax, focuses on timepieces; Watchmakers woo women to boost flagging sales; Audi stays ahead of Mercedes in luxury sales race; Traveler magazine learns luxury service at hotel.
Luxury marketers repositioned brand objectives, embraced new technologies and unified different channels in the first quarter of 2014.
Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.
Audi of America is unleashing the next wave of advertising efforts for its entry-level, sub-$30,000 A3 model that hits the United States April 3.
Audi of America is teaming up with MIT and General Electric to track more than 150 million taxi trips in New York to address urban transportation problems.
Today in luxury marketing – Audi in luxury fast lane for now; Tod’s says 2013 net profit down 8 pct, misses forecasts; Salvatore Ferragamo profits climb; Tesla faces New Jersey challenge as rule change looms.
Today in luxury marketing – Pampered guests and feuding hosts at Claridge’s hotel; Armani nephew exits fashion house; Luxury stocks fall as Ukraine crisis escalates; Audi remakes iconic TT in move to reinvigorate design.
German automaker Audi is continuing its shift toward a digital retail experience with its first “Audi City” in Germany.