Articles Tagged ‘Bloomingdales’


Luxury retailers top mobile effort IQ: L2 Think Tank

January 12, 2012

Luxury retailers such as Nordstrom, Net-A-Porter and Bloomingdale’s are beating out high-end brands in all industries in the mobile field, according to the L2 Prestige 100: Mobile IQ Index from L2 Think Tank.


Bergdorf Goodman is 2011 Luxury Retailer of the Year

December 22, 2011

New York-based department store Bergdorf Goodman is 2011 Luxury Retailer, the most prestigious award in luxury marketing for a retailer. The first runner’s-up is Bloomingdale’s and the second runner’s-up is Net-A-Porter.

Top 5 New York department store holiday window displays

December 19, 2011

Since New York at Christmas time attracts almost an absurd amount of tourists and shoppers, it makes sense that the city’s top luxury retailers go all out to draw in-store traffic and beat out competing department stores.

John Hardy anchors Bloomingdale’s New York flagship jewelry department renovation

December 5, 2011

Balinese jeweler John Hardy is playing a major role in the renovation of department store Bloomingdale’s flagship jewelry section in midtown Manhattan, New York.

What luxury brands can learn from retailers on mobile

November 8, 2011

Since luxury brands are slow to adapt to mobile to begin with, department stores quickly got the upper hand in the medium. But that experience, trial-and-error and open-mindedness helped retailers to share a multitude of tips for closely-watching independent brands.

Bloomingdale’s smooths out mobile shopping experience for holiday rush

November 3, 2011

Department store chain Bloomingdale’s has launched a new, easy-to-shop mobile site just in time for the holiday season rush.

Bloomingdale’s uses multichannel touch points to raise Breast Cancer Awareness

October 20, 2011

Department store chain Bloomingdale’s is taking its Breast Cancer Awareness campaign above and beyond with a variety of in-store events, a themed catalog, discounts and limited-edition products.

Packaging continues branded experience after consumers leave store

September 27, 2011

Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.

Macy’s, Bloomingdale’s test mobile devices in-store to increase sales

September 19, 2011

Macy’s and Bloomingdale’s stores are testing mobile devices in select merchandise areas to engage customers with products and assist them with their purchase decisions.

Who aced the Luxury Daily secret mobile shopper test?

September 16, 2011

Lipstick sales are a barometer of an economy’s health. So Luxury Daily decided to run the first secret shopper test to evaluate the performance of the six leading luxury department stores. The purchase: an Yves Saint Laurent Rouge Pur Couture lipstick.