With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.

It is important for luxury brands to design good navigation pathways and optimize the browsing experience for their affluent consumers by incorporating tabs for effective usability.

Italian fashion house Gucci will be showcasing its new luxury car, the Fiat 500, at the Geneva International Motor Show on March 1.

Luxury brands will see increases in both sales volume and return on investment when implementing segmentation strategies into their email marketing.

Luxury Swiss watch manufacturer Zenith is fighting to protect its brand from counterfeiting with Prooftag’s Bubble Tag technology.

With the Academy Awards quickly approaching, London-based Harrods is promoting its luxury products via an Oscar-inspired email newsletter.

Rolls-Royce is showcasing its bespoke capabilities via a luxury sedan powered purely by electricity at the prestigious Geneva Motor Show.

Microsoft’s Bing has experienced significant growth, signaling the need for marketers to spread their search marketing efforts across multiple engines.

British luxury brand Burberry is expanding the reach of its fall collection by streaming it live online on Feb. 21, including broadcasting the show in London’s Piccadilly Circus.

NEW YORK – IMG has revealed an ambitious social media push that lets anyone play a virtual role in all things fashion, such as Mercedes-Benz Fashion Week.