Articles Tagged ‘iPhone app’


Audi bolsters mobile ad placement with video

November 9, 2012

German automaker Audi is targeting users of the TV.com iPhone application through banner and video advertisements that lead to optimized content which guides users to the brand’s mobile site.

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Bobbi Brown taps mobile advertising to promote new store

October 26, 2012

Estee Lauder’s Bobbi Brown is using mobile advertising to promote its new Grand Central Station location in New York and drive consumers to it.

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Ferragamo returns with mobile-optimized New York Times app ads

September 26, 2012

Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.

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Crystal Cruises expands rebranding campaign via photo-sharing app

May 11, 2012

Crystal Cruises released its first smartphone application that enables travelers to share photos via social media, email and traditional mail as part of its multichannel rebranding effort.

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Cartier marries tradition, customization for bridal collection app

September 30, 2011

Jeweler Cartier is targeting brides-to-be with the release of its Cartier Bridal iPad and iPhone applications that allow consumers to search collections, find the nearest boutique and create their own ring.

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Bergdorf puts designer shoes on the map with Shoes About Town social media campaign

September 6, 2011

Neiman Marcus-owned department store Bergdorf Goodman is using the Instagram photo application to increase awareness of the retailer’s shoe salon offerings and updated mobile app.

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Zenith tries on augmented reality for first mobile app

April 6, 2011

Luxury Swiss watchmaker Zenith is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its iPhone application showcasing the brand’s watch collections.

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