Superior quality, craftsmanship and customer service are among the top qualities expected for luxury brands by affluent consumers across every generation, according to a new report from The Luxury Institute.
Articles Tagged ‘Luxury Institute’
Consumers are split on their willingness to download luxury brand applications, but when dispersed into generations, 72 percent of millennials are inclined to download a branded app, according to a report from The Luxury Institute.
In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.
When it comes to luxury products, 73 percent of luxury consumers consider quality to be the most important attribute, according to a study by the Luxury Institute and Epsilon.
The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.
While Bergdorf Goodman received accolades for its in-store experience, Saks Fifth Avenue received the top spot for online experience, according to a new report by the Luxury Institute.
The Japanese luxury market is witnessing a resurgence of interest by brands as the Chinese and Russian markets face uncertainty.
Luxury Daily’s live news from Oct. 22 – Luxury Institute creates process for brand growth; Magellan Jets opens office in Orlando; Starwood renews partnership with Mercedes Formula One Team; Lalique designs writing utensils with Caran d’Ache.
Luxury Institute is introducing Luxcelerate, a seven-step process that aims to increase sales performance through the improvement of client relationships.
NEW YORK – As retailers update stores to meet customer expectations, they must ensure that sales associates maximize the potential of digital touchpoints, according to a workshop session Oct. 13 at Luxury Interactive 2014.