Many luxury brands have branched out into new product categories, but the products must be well designed and well made to convince consumers that the purchase is worthwhile, experts say.
Articles Tagged ‘Luxury Institute’
If Saks Inc. goes through with the leveraged buyout of its company, the result could either spur international growth of the retailer or hollow out the company depending on the buyer’s intentions.
Most affluent consumers will continue to purchase from a luxury brand that offers a mainstream line, according to a new report from the Luxury Institute.
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
Kering-owned Saint Laurent Paris’ plans for a new flagship store in United Arab Emirates capital Abu Dhabi will help the French fashion house strengthen customer relationships in a market with concentrated wealth.
Affluent female consumers are making 68 percent of their household’s purchases, while more women are becoming the bread winners of their families, according to a new survey from the Luxury Institute.
Saks Fifth Avenue is offering cues for fellow luxury retailers as it revamps its bricks-and-mortar strategy and gears up for a comeback from weak 2012 profits by marrying the in-store and ecommerce experiences.
Rolls-Royce Motor Cars is securing its place in India’s up-and-coming luxury marketplace by opening up a third showroom in the country.
Recent strong sales figures from fashion-focused conglomerates LVMH Moët Hennessy Louis Vuitton and PPR signal that global branding efforts of corporate-owned luxury brands surpassed those of private labels, experts say.
U.S. fashion house Michael Kors is experiencing rapid growth in sales due to product value, positioning in both the apparel and accessories categories, store openings in key markets and word of mouth, experts say.