In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.
Articles Tagged ‘Luxury Institute’
When it comes to luxury products, 73 percent of luxury consumers consider quality to be the most important attribute, according to a study by the Luxury Institute and Epsilon.
The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.
While Bergdorf Goodman received accolades for its in-store experience, Saks Fifth Avenue received the top spot for online experience, according to a new report by the Luxury Institute.
The Japanese luxury market is witnessing a resurgence of interest by brands as the Chinese and Russian markets face uncertainty.
Luxury Daily’s live news from Oct. 22 – Luxury Institute creates process for brand growth; Magellan Jets opens office in Orlando; Starwood renews partnership with Mercedes Formula One Team; Lalique designs writing utensils with Caran d’Ache.
Luxury Institute is introducing Luxcelerate, a seven-step process that aims to increase sales performance through the improvement of client relationships.
NEW YORK – As retailers update stores to meet customer expectations, they must ensure that sales associates maximize the potential of digital touchpoints, according to a workshop session Oct. 13 at Luxury Interactive 2014.
A new report by Coldwell Banker found that areas adjacent to luxury hubs are benefiting from rising prices and dwindling inventory.
Global hotel brands often have a reputation that differs markedly across countries, reflecting the challenges inherent in scaling service, according to a new survey by the Luxury Institute.