I had the pleasure of visiting the Hermès pop-up shop in New York a couple of weeks ago and it begged a question: Are pop-up shops an effective retail strategy for luxury brands?
Articles Tagged ‘retailers’
Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.
Analysts project that the mobile commerce market will reach $31 billion by the end of 2017. As this growth takes place, we can expect to see more than a handful of major retailers battling for their piece of the pie.
Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the medium to its full potential.
Smart retailers are finding that it is becoming less about replacing the in-store shopping with mobile commerce, and more about bringing together all channels to create one great customer experience.
It is time to think differently about how retail works as lines become blurry.
The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber Monday.
International consumer purchases at U.S. retailers tripled Black Friday through Cyber Monday, according to data from FiftyOne Global Ecommerce.
Department store Barneys New York is engaging consumers in its Electric Holiday campaign by giving away gift cards through a mobile scavenger hunt during which clues are sent out through Twitter and Instagram.
Mobile is shaping consumers’ minds and behavior, creating new expectations of convenience and an increased desire for cohesive cross-channel and multi-device shopping experiences.