Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.
Articles Tagged ‘BMW’
Today in luxury marketing – BMW, Audi, Mercedes near deal to buy Nokia maps unit; Chinese tourists still driving global luxury; National Portrait Gallery to honor 5 people from collection; Copping sets Oscar’s new direction.
In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history.
In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.
German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.
Wearable devices seem particularly well-suited for driving conditions, but drivers largely see no point, according to a new report by Strategy Analytics.
German automaker BMW is boosting its cultural credentials by extending the free open-air event “Staatsoper für alle” June 21 for music lovers around the world.
German automaker BMW is enhancing the release of its new 3 Series Sedan and Touring models through a launch film that demonstrates the vehicles as part of everyday life.
Today in luxury marketing – The making of a Cannes gown; BMW recalls vehicles with Takata air bags; An online luxury consignment house; Dior Homme’s Kris Van Assche to close independent label.
German automaker BMW is celebrating 40 years of its renowned Art Car collection by displaying a number of the unique cars designed by famous artists at various locations around the world, including Hong Kong, Paris and Lake Como, Italy.