German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.
Articles Tagged ‘BMW’
Spanish-language advertisements contribute more to the growth of the automotive sector than English-language ads, according to a new report by the Association of Hispanic Advertising Agencies.
Eight of the 10 automotive brands with the largest fan communities on Facebook are luxury automakers, according to research by Auto Insurance Center.
Today in luxury marketing – Oscar de la Renta denies PETA claims; Michael Kors profit and revenue beats estimates, shares surge; Burberry to unify brands under one label in bid to boost appeal; BMW adds to lead in US luxury race, as Mercedes slips and Lexus fades.
German automaker BMW is using mobile streaming application Periscope to have fans “choose [their] own destination.”
Today in luxury marketing – Olivier Rousteing muses about Balmain for H&M; BMW, Uber team up to offer 7-series rides; Prada should be Prada; Chinese look yonder for luxury goods.
German automakers Mercedes-Benz, BMW and Audi are among the leaders in strategy and execution in autonomous cars, with Tesla and Jaguar a bit further behind, according to a new report by Navigant Research.
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
German automaker BMW is seeing its stocks slip amidst speculation that its vehicles do not comply with emissions regulations.
Luxury Daily’s live news from Sept. 15 – BMW drafts fantasy football enthusiasts for branded league; Sotheby’s expands Middle East footprint despite market slowdown; Burberry tunes in to Apple Music with curated channel; Jean Paul Gaultier’s couture sparkles in Swarovski windows.