German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.
Articles Tagged ‘BMW’
Wearable devices seem particularly well-suited for driving conditions, but drivers largely see no point, according to a new report by Strategy Analytics.
German automaker BMW is boosting its cultural credentials by extending the free open-air event “Staatsoper für alle” June 21 for music lovers around the world.
German automaker BMW is enhancing the release of its new 3 Series Sedan and Touring models through a launch film that demonstrates the vehicles as part of everyday life.
Today in luxury marketing – The making of a Cannes gown; BMW recalls vehicles with Takata air bags; An online luxury consignment house; Dior Homme’s Kris Van Assche to close independent label.
German automaker BMW is celebrating 40 years of its renowned Art Car collection by displaying a number of the unique cars designed by famous artists at various locations around the world, including Hong Kong, Paris and Lake Como, Italy.
Today in luxury marketing – Richemont shares dip on disappointing April sales; Louis Vuitton beats the competition; Audi plans to add flagship, electric SUVs to overtake BMW; Why can’t New York Fashion Week find another automotive sponsor?
Luxury Daily’s live news from May 21 – Chopard continues sustainable efforts with ethical gold line; BMW extends Art Basel partnership by sponsoring global artistic journey; Lane Crawford spurs consumer crafting with DIY sessions; The Savoy opens take-away eatery to provide entry point to dining.
German automaker BMW is sponsoring creativity with the awarding of its first Art Journey in collaboration with Art Basel Hong Kong, which was given to Hong Kong-based Samson Young.
Today in luxury marketing – Brand advertising is dead, long live brand advertising; Ralph Lauren operating model to shift; BMW CEO starts in shadow of predecessor’s shift to chairman; More jewelry retailers are adopting consignment policies.