Articles Tagged ‘BMW’


BMW enlists Louis Vuitton for i8 luggage set

February 28, 2014

German automaker BMW is polishing the appeal of its BMW i8 model with an exclusive luggage line crafted by Louis Vuitton.

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BMW reshapes familiar narrative for X5 commercial

February 20, 2014

German automaker BMW is pushing the latest generation of its BMW X5 with a new television spot that depicts the vehicle in outlandish situations.

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Ferrari deemed world’s most powerful brand: report

February 19, 2014

Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.

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Aston Martin, Rolls-Royce revisit James Bond glory in museum exhibit

February 19, 2014

British automakers Aston Martin and Rolls-Royce will be featured in the “Bond in Motion” exhibit beginning Mar. 21 at the London Film Museum, commemorating the James Bond franchise that has boosted the prestige of many auto brands.

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Daimler, Chanel, BMW and luxury fashion – News briefs

February 12, 2014

Today in luxury marketing – Daimler says to pursue cost cuts beyond $2.7B initial goal; Chanel takes Dubai; BMW’s January sales rise; Social media sewn into value of luxury fashion.

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Net-A-Porter, Aston Martin, China and Daimler – News briefs

February 6, 2014

Today in luxury marketing: Analyst values Net-A-Porter at up to $3B; Aston Martin recalls more than 17K luxury cars; Amid Chinese crackdown, merchants try to convince buyers diamonds aren’t a luxury; Daimler earnings seen higher, still lagging BMW.

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Michael Kors, BMW, Armani and Versace – News briefs

February 5, 2014

Today in luxury marketing – Michael Kors shares climb on 76.6pc profits rise; BMW mulling first auto production plant in Mexico; Meet Armani’s new protégées; Versace to choose minority partner end-February.

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Mulberry, Roberto Cavalli, watchmakers and BMW – News briefs

January 30, 2014

Today in luxury marketings – Mulberry shares tumble 28.5pc after warning; Another exit for the Cavallis; Watchmakers face dearth of craftsmen as luxury market booms; BMW offers $458,000 M6 luxury sedan in China.

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Saks, Riccardo Tisci, the global economy and BMW – News briefs

January 28, 2014

Today in luxury marketing – Saks to open two Canadian stores; Riccardo Tisci for Nike unveiled; Emerging markets rout a reality check for Davos elite; New BMW stores to be big, open, beige.

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BMW i augments Remote App via smartwatch

January 14, 2014

German automaker BMW announced that it is extending its BMW i Remote Application to the Samsung Galaxy Gear smartwatch Jan. 10 at the International Consumer Electronics Show in Las Vegas.

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