German automaker BMW has announced that its vehicles will be the exclusive worldwide automotive partner in the upcoming installment of the “Mission: Impossible” film franchise.
Articles Tagged ‘BMW’
German automaker BMW is looking to much younger consumers by opening a think tank for sustainable mobility for seventh and eight graders in Berlin.
Luxury Daily’s live news from March 16 – Fortnum & Mason enters the Crypt for intimate masterclass; BMW lends support to Barcelona’s green initiatives with electric scooters; Harrods takes its Green Man global for Instagram contest; Alexander McQueen honors late designer with limited-edition scarves.
German automaker BMW is drawing attention to the models outside its automobile lines with a fleet of maxi scooters delivered to the Barcelona police department.
German automaker BMW brought consumers from all around the world to the Geneva International Motor Show with a digital and interactive view of its stand online.
Today in luxury marketing – Tod’s hit by weather, uncertain climate; Art back in the picture for luxury UK investments; As BMW, Audi and Mercedes-Benz race for luxury-car sales crown, profits get dented; Trump Taj Mahal survives bankruptcy by joining Icahn empire.
German automaker BMW is continuing its support of the arts by partnering with The European Fine Arts Fair in Maastricht, Netherlands.
While consumers and luxury watchmakers awaited the Apple Watch, other brands chose to focus on its app possibilities.
Today in luxury marketing – Hugo Boss sales miss estimates amid slack European luxury demand; Ralph Lauren plans new global brand management structure; Giorgio Armani and GQ magazine partner up for Grammys after party; BMW fixes security flaw in its in-car software.
Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.