Articles Tagged ‘BMW’


Luxury automakers lead the way in effective TV advertising

November 23, 2015

German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.

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Hispanic ad spend boasts higher ROI than English-language placements: AHAA

November 17, 2015

Spanish-language advertisements contribute more to the growth of the automotive sector than English-language ads, according to a new report by the Association of Hispanic Advertising Agencies.

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Automaker’s Facebook “likes” paint a picture of aspirationals’ demographics

November 9, 2015

Eight of the 10 automotive brands with the largest fan communities on Facebook are luxury automakers, according to research by Auto Insurance Center.

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Oscar de la Renta, Michael Kors, Burberry and BMW – News briefs

November 5, 2015

Today in luxury marketing – Oscar de la Renta denies PETA claims; Michael Kors profit and revenue beats estimates, shares surge; Burberry to unify brands under one label in bid to boost appeal; BMW adds to lead in US luxury race, as Mercedes slips and Lexus fades.

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BMW journeys to the unknown via Periscope

October 29, 2015

German automaker BMW is using mobile streaming application Periscope to have fans “choose [their] own destination.”

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Balmain, BMW, Prada and Chinese consumers – News briefs

October 20, 2015

Today in luxury marketing – Olivier Rousteing muses about Balmain for H&M; BMW, Uber team up to offer 7-series rides; Prada should be Prada; Chinese look yonder for luxury goods.

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Luxury automakers ahead in race for driverless cars: report

October 19, 2015

German automakers Mercedes-Benz, BMW and Audi are among the leaders in strategy and execution in autonomous cars, with Tesla and Jaguar a bit further behind, according to a new report by Navigant Research.

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Tesla, BMW pull ahead in engagement rankings

October 9, 2015

German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.

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BMW comes under fire amid fears of widespread emissions cheating

September 25, 2015

German automaker BMW is seeing its stocks slip amidst speculation that its vehicles do not comply with emissions regulations.

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BMW, Sotheby’s, Burberry and Jean Paul Gaultier – Live news

September 16, 2015

Luxury Daily’s live news from Sept. 15 – BMW drafts fantasy football enthusiasts for branded league; Sotheby’s expands Middle East footprint despite market slowdown; Burberry tunes in to Apple Music with curated channel; Jean Paul Gaultier’s couture sparkles in Swarovski windows.

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