Today in luxury marketing – Political, economic uncertainty weigh on Russian consumer spending; Audi joins Mercedes in narrowing BMW luxury-car sales gap; Apple poaches another luxury executive as iWatch nears; One company’s secret to home staging? The human element.
Articles Tagged ‘BMW’
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.
Today in luxury marketing – Balenciaga verdict set for August; The luxury market comes up close and gets very, very personal; BMW to announce $1B investment in new Mexico factory; Billionaire South African family sells wine to China rich.
Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.
Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.
Today in luxury marketing – Benckiser cutting Labelux Division, Reinhard Mieck to exit; Value Retail says luxury brands need to upgrade stores; Art sales: Monet’s water lilies rise to the top; BMW’s new Mexico plant will build up to 150,000 cars a year, report says.
Today in luxury marketing – Mercedes upstages Rolls-Royce with $1M S-Class; Fendi invests in Rome’s Trevi Fountain; Ghesquiere’s debut Louis Vuitton campaign unveiled; BMW to decide on new car plant before July 30.
NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Today in luxury marketing – BMWs and other luxury cars leave pickups in the dust; With ‘Echoes of Armani’; Salvatore Ferragamo fall campaign revealed; Lot Watch: Christie’s Lalique sale.
Today in luxury marketing – Bain & Company: Middle East positive outlook on global luxury goods; BMW says plans multi-million euro annual cost cuts; Gulf consumers set to go digital; Guess what? Cheap cars don’t hurt luxury brands.