Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.
Articles Tagged ‘BMW’
Today in luxury marketing – Trump Plaza to close, costing Atlantic City 1,000 jobs; Valentino Garavani releasing book with Assouline; Fashion magazines are missing the mark with shoppable content; BMW to recall 1.6 million cars on concerns over Takata air bags.
German automaker BMW is opening a driving center in Incheon, South Korea, to improve consumer relations and expand research and development in the region.
Large or small scale outdoor displays and events can bring visibility to a brand, and increase awareness among unfamiliar consumers.
German automaker BMW is celebrating the achievements of Bulgarian brand advocate Todor Todorov with a social video.
Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.
Today in luxury marketing – Political, economic uncertainty weigh on Russian consumer spending; Audi joins Mercedes in narrowing BMW luxury-car sales gap; Apple poaches another luxury executive as iWatch nears; One company’s secret to home staging? The human element.
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.
Today in luxury marketing – Balenciaga verdict set for August; The luxury market comes up close and gets very, very personal; BMW to announce $1B investment in new Mexico factory; Billionaire South African family sells wine to China rich.
Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.