Articles Tagged ‘BMW’


Top 10 luxury multichannel efforts of 2014

December 23, 2014

Increasingly, the lines between digital, physical and mobile are blurred to create imaginative and deep campaigns.

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BMW, Christie’s, Breguet and Audi – Live news

December 23, 2014

Luxury Daily’s live news from Dec. 22 – BMW designs personalized holiday messages; Christie’s auction raises money for Save the Children; Breguet uses social media to launch new timepiece; Audi anticipates Christmas on social media.

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BMW designs personalized holiday messages

December 22, 2014

German automaker BMW crafted a virtual windshield that allows consumers to create and send messages this holiday season.

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BMW seeks aspirational consumers with drive share application

December 8, 2014

BMW Group is launching a new car sharing service application for London natives to have access to the automaker’s vehicles in three of the city’s boroughs.

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Luxury cars, Prada, Tag Heuer and Hermès – News briefs

December 8, 2014

Today in luxury marketing: Cheaper cars will decide the luxury battle between BMW and Mercedes; Prada warns tough times for luxury goods aren’t over; Report: Intel’s wearable push may go upmarket with Tag luxury watches; Feathers and leathers: fashion houses give cycling a luxury makeover.

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BMW celebrates motorsport anniversary with documentary release

December 2, 2014

German automaker BMW is releasing a documentary to celebrate the brand’s motorsport team’s 50-year anniversary.

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BMW showcases Roy Lichtenstein “Art Car” at Art Basel

December 1, 2014

German automaker BMW is supplementing its official partnership of Art Basel Miami Dec. 4-7 with a number of initiatives that elevate the brand’s visibility among the ultra-affluent consumers roaming about.

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Harrods, David Yurman, Anya Hindmarch and Bally – Live news

December 1, 2014

Luxury Daily’s live news from Nov. 26 – Harrods hosts Valentino pop-up this holiday season; David Yurman extends reach in New York with SoHo boutique; Anya Hindmarch offers handwritten options on leather goods; Fendi sparks Twitter conversation about fragrance.

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BMW seeks aspirational consumers with holiday sale events

November 26, 2014

German automaker BMW is celebrating the start of the holiday season with a Black Friday Weekend that will combine with other holiday sales to entice consumers.

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33pc of auto buyers influenced by word of mouth: report

November 25, 2014

The top 15 percent of influencers generate 59 percent of word of mouth leads for automotive brands, according to a new report by Foresight Research.

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