The number of Internet searches in Brazil for luxury automotive brands rose 68 percent in 2012 with Audi, BMW, Mercedes-Benz and Range Rover in the lead, according to a new report from Digital Luxury Group.
Articles Tagged ‘BMW’
Today in luxury marketing – Global sales boost Prada; Gucci offers to rescue porcelain maker Richard Ginori; Versace sees full-year growth — and perhaps an IPO; BMW concept X4 debuts ahead of Shanghai motor show.
Today in luxury marketing – Heritage line seen driving Halston business; BMW’s March surge trims Mercedes lead in US luxury race; Why China’s wealthy prefer dry land to luxury yachts; Luxury spending in Europe hit by drop in tourist demand.
German automaker BMW is flaunting the Harman Kardon sound system in its vehicles through QR codes on the windows of certain models displayed at the New York International Auto Show.
Luxury automakers are upping brand engagement through social media and mobile efforts that are aimed at attendees and enthusiasts at the New York Auto Show.
Today in luxury marketing – Fashion’s old guard stays on patrol; Saks revamping men’s private label; BMW prepared for more discounts in 2013; Audi headlights seeing around corners banned by US rule.
German automaker BMW is revamping its core branding efforts with a new sound logo that will be played at the end of television and radio spots.
Today in luxury marketing – Keira Knightley to star as Coco Chanel in short film by Karl Lagerfeld; Bergdorf Goodman’s Joshua Schulman unveils store strategy; Richemont shares tumble after 7M share placement; BMW forecasts unchanged 2013 pretax profit on Europe drop.
German automaker BMW is showing off its concern for consumers’ safety with its i Ventures investment in family communications mobile application Life360.
Fairmont Hotels & Resorts is boosting service by partnering with BMW of North America to offer complimentary local shuttle service in the automaker’s vehicles for Fairmont President’s Club members.