Today in luxury marketing – Zegna sees luxury revenue growth under pressure until mid-2014; BMW keeps luxury sales crown as Audi, Mercedes catch up; Bentley head: our SUV will be the first real luxury SUV on the market; The new Victorians.
Articles Tagged ‘BMW’
Have soaring luxury automotive sales given brands the green light to take shots at one another?
Luxury automakers had a strong year in 2013 with new vehicle lines unveiled, greater penetration of emerging markets, sharper marketing and record-breaking sales.
Some luxury automotive brands are ramping up promotions for lifestyle products to capitalize on the gift-giving frenzy, but beneath this temporary push is an ambition for strong product lines in categories beyond their stomping ground.
Today in luxury marketing – Hudson’s Bay outlook disappoints; loss widens on Saks deal; London’s Harrods unveils $1.6M luxury whisky set; BMW said to weigh setting up North American engine plant; Architect’s dream.
Today in luxury marketing – Reign of Cartier, jeweler to royalty; Giambattista Valli to open first store in Italy; Mercedes passes Audi as BMW defends luxury-car sales lead; Toll Brothers sees profit fall, says economic recovery still has a way to go.
Today in luxury marketing – Fashion industry increases Haiyan relief efforts; Mulberry cancels London Fashion Week show; Gucci raised $4.4M through Chime for Change initiative; BMW’s front-wheel drive Active Tourer coming in 2015.
As the BMW i series hits the roads in Europe, the brand’s DNA will likely undergo an evolution that could result in its sustainable vehicles supplanting more traditional models as the quintessential BMW line.
Today in luxury marketing – Christopher Bailey begins to build his Burberry; Gucci loses GG logo trademark; Upwardly mobile: Savelli phones; BMW makes lone shift to carbon fiber to gain auto edge.
As the role played by robots in automotive factories continues to grow, luxury consumers accustomed to hand-crafted items may begin to have mixed feelings.