Articles Tagged ‘BMW’


Weak currencies, Japan, BMW and Bang & Olufsen – News briefs

January 6, 2015

Today in luxury marketing – Weaker currencies shake up luxury; Luxury isn’t created equal in recession-hit Japan; BMW agrees to subsidies for China dealers; Denmark’s Bang & Olufsen would listen to bid approaches.

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BMW uses YouTube ads to reach video enthusiasts

December 31, 2014

German automaker BMW is reaching out to consumers during its holiday sales events with advertisements on YouTube’s desktop site, mobile site and mobile application.

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Top 10 luxury brand mobile campaigns of 2014

December 29, 2014

Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.

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BMW, Fortnum & Mason and Ritz-Carlton – Live news

December 29, 2014

Luxury Daily’s live news from Dec. 26 – BMW trades Santa’s reindeer for racecar; Fortnum & Mason offers reprieve on Boxing Day; Ritz-Carlton Chengdu presents butler service.

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BMW trades Santa’s reindeer for racecar

December 26, 2014

German automaker BMW is clearing any confusion about Santa Claus this season with a microsite revealing Santa’s secret.

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Top 10 luxury multichannel efforts of 2014

December 23, 2014

Increasingly, the lines between digital, physical and mobile are blurred to create imaginative and deep campaigns.

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BMW, Christie’s, Breguet and Audi – Live news

December 23, 2014

Luxury Daily’s live news from Dec. 22 – BMW designs personalized holiday messages; Christie’s auction raises money for Save the Children; Breguet uses social media to launch new timepiece; Audi anticipates Christmas on social media.

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BMW designs personalized holiday messages

December 22, 2014

German automaker BMW crafted a virtual windshield that allows consumers to create and send messages this holiday season.

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BMW seeks aspirational consumers with drive share application

December 8, 2014

BMW Group is launching a new car sharing service application for London natives to have access to the automaker’s vehicles in three of the city’s boroughs.

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Luxury cars, Prada, Tag Heuer and Hermès – News briefs

December 8, 2014

Today in luxury marketing: Cheaper cars will decide the luxury battle between BMW and Mercedes; Prada warns tough times for luxury goods aren’t over; Report: Intel’s wearable push may go upmarket with Tag luxury watches; Feathers and leathers: fashion houses give cycling a luxury makeover.

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