Increasingly, the lines between digital, physical and mobile are blurred to create imaginative and deep campaigns.
Articles Tagged ‘BMW’
Luxury Daily’s live news from Dec. 22 – BMW designs personalized holiday messages; Christie’s auction raises money for Save the Children; Breguet uses social media to launch new timepiece; Audi anticipates Christmas on social media.
German automaker BMW crafted a virtual windshield that allows consumers to create and send messages this holiday season.
BMW Group is launching a new car sharing service application for London natives to have access to the automaker’s vehicles in three of the city’s boroughs.
Today in luxury marketing: Cheaper cars will decide the luxury battle between BMW and Mercedes; Prada warns tough times for luxury goods aren’t over; Report: Intel’s wearable push may go upmarket with Tag luxury watches; Feathers and leathers: fashion houses give cycling a luxury makeover.
German automaker BMW is releasing a documentary to celebrate the brand’s motorsport team’s 50-year anniversary.
German automaker BMW is supplementing its official partnership of Art Basel Miami Dec. 4-7 with a number of initiatives that elevate the brand’s visibility among the ultra-affluent consumers roaming about.
Luxury Daily’s live news from Nov. 26 – Harrods hosts Valentino pop-up this holiday season; David Yurman extends reach in New York with SoHo boutique; Anya Hindmarch offers handwritten options on leather goods; Fendi sparks Twitter conversation about fragrance.
German automaker BMW is celebrating the start of the holiday season with a Black Friday Weekend that will combine with other holiday sales to entice consumers.
The top 15 percent of influencers generate 59 percent of word of mouth leads for automotive brands, according to a new report by Foresight Research.