Articles Tagged ‘BMW’


Russian spending, car sales, Apple and real estate – News briefs

July 9, 2014

Today in luxury marketing – Political, economic uncertainty weigh on Russian consumer spending; Audi joins Mercedes in narrowing BMW luxury-car sales gap; Apple poaches another luxury executive as iWatch nears; One company’s secret to home staging? The human element.

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Top 10 luxury brand social marketers of Q2

July 3, 2014

Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.

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Balenciaga, luxury fashion, BMW and wine sales – News briefs

July 3, 2014

Today in luxury marketing – Balenciaga verdict set for August; The luxury market comes up close and gets very, very personal; BMW to announce $1B investment in new Mexico factory; Billionaire South African family sells wine to China rich.

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Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

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Top 10 luxury brand multichannel marketers of Q2

July 2, 2014

Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.

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Labelux, outlet stores, art sales and BMW – News briefs

July 2, 2014

Today in luxury marketing – Benckiser cutting Labelux Division, Reinhard Mieck to exit; Value Retail says luxury brands need to upgrade stores; Art sales: Monet’s water lilies rise to the top; BMW’s new Mexico plant will build up to 150,000 cars a year, report says.

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Mercedes, Fendi, Louis Vuitton and BMW – News briefs

June 27, 2014

Today in luxury marketing – Mercedes upstages Rolls-Royce with $1M S-Class; Fendi invests in Rome’s Trevi Fountain; Ghesquiere’s debut Louis Vuitton campaign unveiled; BMW to decide on new car plant before July 30.

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Audi, BMW, Burberry leveraging digital to transform businesses

June 25, 2014

NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Luxury cars, Armani, Ferragamo and Lalique – News briefs

June 25, 2014

Today in luxury marketing – BMWs and other luxury cars leave pickups in the dust; With ‘Echoes of Armani’; Salvatore Ferragamo fall campaign revealed; Lot Watch: Christie’s Lalique sale.

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Bain, BMW, Gulf states and luxury auto – News briefs

June 19, 2014

Today in luxury marketing – Bain & Company: Middle East positive outlook on global luxury goods; BMW says plans multi-million euro annual cost cuts; Gulf consumers set to go digital; Guess what? Cheap cars don’t hurt luxury brands.

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