German automaker BMW is joining the excitement surrounding the National Football League’s season beginning through branded fantasy football.
Articles Tagged ‘BMW’
Today in luxury marketing – Schiaparelli set to introduce “prêt-à-couture”; When fashion shows were fun; Bulgari CEO sees “very positive results” in China in 2015; BMW to pay $1.6M, rehire black workers to settle federal bias claims.
German automaker BMW is seeing a surge in mobile traffic at one Washington location thanks to a digital advertising platform.
German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.
German automaker BMW is continuing its push for cultural prestige by sponsoring the Pure & Crafted Festival, a two-day indoor/outdoor event set to take place at Postbahnof in Berlin.
Today in luxury marketing – Tax authorities urged to be more vigilant over the super-rich; BMW looks at whether Google’s Alphabet infringes trademark rights; Hedi Slimane on Saint Laurent’s rebirth, his relationship with Yves & the importance of music; Madonna taps Gucci, Moschino for Rebel Heart tour costumes.
Today in luxury marketing – Lawsuit filed against Jeremy Scott; Montblanc CEO cites strength in watches, leather goods; High-end spirits are surging worldwide; Johanna Quandt, widow of BMW savior, dies at 89.
Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications.
Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.
Today in luxury marketing – BMW, Audi, Mercedes near deal to buy Nokia maps unit; Chinese tourists still driving global luxury; National Portrait Gallery to honor 5 people from collection; Copping sets Oscar’s new direction.