Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.
Articles Tagged ‘BMW’
German automaker BMW is releasing a short film featuring a BMW M4 decked out in BMW M Performance parts.
German automaker BMW compared its new electronic car to the creation of the Internet with a humorous commercial that aired during Super Bowl XLIX Feb. 1.
Luxury brands used a variety of strategies, including humor, rebellion and social justice to inspire consumers and employees and to promote their products.
German automaker BMW is joining the instant gratification application world by sponsoring CNN’s daily news updates in the new Discover feature on Snapchat.
Today in luxury marketing – The biggest threat to luxury brands’ rapid growth; Chanel, Met Gala face scheduling conflict; Backlash in China over WeChat’s targeted adverts; Sotheby’s to raise charges for art buyers.
Today in luxury marketing – Burberry hit by falling sales in Hong Kong; Tom Ford for Gucci?; BMW sounds alarm over tech companies seeking connected car data; Lanvin spring campaign: Celebrating model offspring.
Today in luxury marketing – Paris retail feared at risk after attack; BMW keeps luxury sales crown, beats rivals in December; How stylish male actors have upped the red carpet game; Man up: LCM begins.
German automaker BMW is updating its ConnectedDrive technology that was introduced last year as an in-car navigation system with mobile components.
Today in luxury marketing – Weaker currencies shake up luxury; Luxury isn’t created equal in recession-hit Japan; BMW agrees to subsidies for China dealers; Denmark’s Bang & Olufsen would listen to bid approaches.