Today in luxury marketing – Apple Watch debuts in London, Paris stores; BMW’s tech chief ready to meet changing consumer demands; The truth about handbags; Donna Karan, Parsons link on Haiti initiative.
Articles Tagged ‘BMW’
German automaker BMW is founding a new program to help the company identify and integrate startups into its infrastructure more rapidly.
Today in luxury marketing – France passes measure banning ultra-thin models; Farfetch’s global platform play; Euro falls near $1, but European luxury goods remain pricey; BMW’s i3 EV becomes a big hit out of town.
Digital campaigns are an integral element to any brand’s marketing strategy, and many luxury brands introduced new projects to expand their digital offerings in the first quarter of 2015.
In the first quarter of 2015, brands have increasingly been using social media to connect with consumers on their own terms.
The New York International Auto Show April 3-12 is expanding its audience by offering consumers the opportunity to take a virtual tour of the show on its Web site.
Luxury Daily’s live news from March 24 – Harrods extends truffle dining options with standalone eatery; Tod’s draws consumers to boutiques via bespoke options; Elie Saab captures L’Eau Couture fragrance vision in image; BMW “accepted the mission” to reprise role in Mission Impossible film.
German automaker BMW has announced that its vehicles will be the exclusive worldwide automotive partner in the upcoming installment of the “Mission: Impossible” film franchise.
German automaker BMW is looking to much younger consumers by opening a think tank for sustainable mobility for seventh and eight graders in Berlin.
Luxury Daily’s live news from March 16 – Fortnum & Mason enters the Crypt for intimate masterclass; BMW lends support to Barcelona’s green initiatives with electric scooters; Harrods takes its Green Man global for Instagram contest; Alexander McQueen honors late designer with limited-edition scarves.