U.S. fashion label Diane von Furstenberg is aiming to speed up mobile commerce to fit the pace of smartphone users with an advertisement on New York magazine’s The Cut.
Articles Tagged ‘Diane von Furstenberg’
U.S. fashion label Diane von Furstenberg has launched the series “Journey of a Dress” on its blog to show the garment worn by famous faces around the globe.
Today in luxury marketing – Diane von Furstenberg to stage Tokyo show; Greenpeace, anti-fur protest confront Milan fashion shows; Aston Martin unveils special editions; 5 stereotypes about Chinese luxury consumers debunked.
Luxury Daily today – DVF appoints Michael Herz artistic director; Net-A-Porter’s glossy mag is raising hackles at Vogue; US targets buyers of China-bound luxury cars; Ferrari California T: the turbocharger returns.
U.S. fashion brand Diane von Furstenberg is partnering with American Express on a year-long series of events exclusively for the credit card company’s cardholders as part of an ongoing campaign to celebrate the 40th anniversary of the clothier’s wrap dress.
Luxury apparel and accessories brands are appealing to their Chinese consumers with limited-edition items and gift ideas tailored for the Lunar New Year.
New York-based luxury retailers are celebrating having the Super Bowl in their hometown for the first time with football-inspired events of their own.
Diane von Furstenberg is celebrating the 40th anniversary of its iconic wrap dress with a multichannel campaign centered on an exhibit in Los Angeles and a limited-edition collection.
Today in luxury marketing – Diane von Furstenberg, Michael Kors reportedly leaving Lincoln Center; At 324 years of age, ultimate heritage label Ede & Ravenscroft wears it better than ever; Tiffany ordered to pay Swatch $449 million in damages, cuts outlook; The world at her fingertips: Net-A-Porter founder Natalie Massenet looks to expand on success.
Luxury brands found inspiration in disparate areas, striking tones of reverence and irreverence to convey new collections, propel holiday shopping and polish brand images.