Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore, marketers were forced to up the ante and, as a result, had truly mind-blowing ideas.

Almost every luxury brand has a Facebook page or Twitter account, but at this point it takes a little more than just showcasing campaigns or breaking the latest collection to get consumer attention.

Luxury brands that incorporate mobile video into their marketing strategies have an increased chance of consumer engagement, reach and loyalty.

As social media evolves, it is important for luxury brands to adapt and accept it as a powerful medium to not only increase consumer engagement but to drive sales and collect consumer data as well.

U.S. designer Diane von Furstenberg is attracting social media-savvy fashionistas with a monthly Facebook commerce-enabled Wrap of the Month effort.

Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.

The importance of social media is no longer something that can be overlooked by luxury brands. By observing different brands, experts have concluded that a charismatic and consistent Twitter feed serves a brand’s best interests.

High street apparel retailer Gap Inc. has partnered with Diane von Furstenberg for a new kids and baby collection in an effort to further its reputation as an American fashion brand.

Apparel and accessories designer Diane von Furstenberg is highlighting trends and season products with the redesign of its branded Web site while still maintaining the brand’s trademark customer interaction by encouraging feedback.

Twitter posts only allow for 140 characters, so whatever luxury brands want to say to consumers worldwide, it has to be precise yet entertaining enough to make it count.