Bloomingdale’s and Galeries Lafayette are expanding on the 40th anniversary celebration of Diane von Furstenberg’s wrap dress with in-store displays and campaigns.
Articles Tagged ‘Diane von Furstenberg’
After the ALS Ice Bucket Challenge has been circulating for a few weeks, designers and luxury fashion players are joining the charity initiative on social media.
Today in luxury marketing – Don’t miss the digital transformation in luxury brand marketing; Diane von Furstenberg to launch fashion jewelry line; Private-jet tours take off; Tax charge dents Giorgio Armani profits.
U.S. fashion label Diane von Furstenberg is moving its wrap dress anniversary along with a dedicated email that introduces a contest July 21-31.
In the first half of the year, home furnishing brands focused on experiential marketing to introduce consumers to new collections or aspects of their past or present.
U.S. fashion labels and department stores are working to become a part of consumers’ Fourth of July celebrations through email campaigns.
The jury is still out on whether fashion brands can help Google Glass reach a level of popularity, but online retailers Net-A-Porter and Mr Porter are doing what they can to promote a favorable outcome.
Today in luxury marketing – Hermès sees growth in jewelry; Longchamp CEO expects sales growth to double this year; Google Glass now available with Diane von Furstenberg Frames; The high life.
Today in luxury marketing – The digital life of Diane von Furstenberg; BMW’s March surge narrows Mercedes’ US luxury sales lead; Ultra-luxury apartment sales drive records in Manhattan real estate; Luxury goods sales in Singapore expected to grow by 6pc this year.
U.S. fashion label Diane von Furstenberg is aiming to speed up mobile commerce to fit the pace of smartphone users with an advertisement on New York magazine’s The Cut.