Many fashion designers are moving into the spotlight by showing off other talents, but how much does this additional exposure really help a brand?
Articles Tagged ‘Diane von Furstenberg’
Fashion label Diane von Furstenberg is driving consumers in-store March 8 with special offers to celebrate International Women’s Day.
Fairchild Fashion Media’s Women’s Wear Daily is collaborating with mobile application developer FiftyThree Inc. to offer consumers digital sketches of New York Fashion Week shows that originate on iPads.
Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?
Today in luxury marketing – Deal puts Fred Segal brand in Japan; DVF’s fashion for Sandy relief PSA; Swiss watch exports set to fall again; Kate Upton: object of desire.
Luxury brands are pushing ahead of retailers at this point in the holiday shopping season by staying top of mind through themed email campaigns that were timed for the weeks leading up to the U.S. Thanksgiving holiday.
Today in luxury marketing – Hermès sales growth accelerates; Diane von Furstenberg adorns Australia’s luxury island with a touch of high-fashion; Labelux sells Derek Lam business; British man sells his McLaren F1 for over $5.5 million.
Luxury marketers such as Michael Kors, Oscar de la Renta and Diane von Furstenberg that are based in the United States are taking to email and social media to maintain customer service in the wake of Superstorm Sandy.
Fashion label Diane von Furstenberg is partnering with French mineral water brand evian to create limited-edition bottles that feature the designer’s logo and a handwritten saying.
Michael Kors is the U.S. label with the most digital appeal worldwide and is being praised for its ability to stay top of mind among consumers in the BRIC markets in a new report from Digital Luxury Group.