Brands have been using celebrities to advertise products for many years, and there are a variety of ways to take advantage of their star power.
Articles Tagged ‘Gucci’
Italian fashion label Gucci is taking on the latest technology with a new smartwatch created in collaboration with rapper Will.i.am.
Italian fashion label Gucci is musing on the creative process with a short video that features Swedish singer-songwriter Lykke Li.
Today in luxury marketing: Donatella Versace keeps things in proportion; With luxury for all: A term once used to denote exclusivity grows bafflingly common; All change at Gucci; Luxury labels embrace “new normal” as Chinese market shrinks.
Today in luxury marketing – LVMH vs. Kering: Which player is best positioned for growth?; At Gucci, a messy exit for one designer opens an unlikely door for another; 5M outbound Chinese tourists give Asian retailers happy new year; Hyper-luxury cars are now selling faster than normal ones.
Luxury Daily’s live news from Feb. 17 – New York Times helps readers “spend well” with personal wealth supplement; Neiman Marcus outfits closet space at St. Regis Washington; Armani celebrates 40th anniversary with strategic handbag release; Michael Kors emphasizes perspective for fall 2015 livestream event.
Italy’s Gucci is paying tribute to its Italian roots by expanding the visibility of the “Prince of Dreams: The Medici’s Joseph Tapestries by Pontormo and Bronzino” in Rome.
Today in luxury marketing – French court rules against Gucci in trademark dispute with Guess?; As tourism record is set, New York sees surge in Chinese visitors; Why Kim and Rihanna matter more than brands; Lexus reloads for a shot at luxury title.
Vogue magazine’s It Bag 2015 contest is encouraging readers to vote on their favorite bag of the season on the publication’s mobile-optimized site for an interactive read.
Luxury Daily’s live news from Jan. 21 – Fendi to open European ecommerce shop this March; Marc Jacobs personifies personal muses as lipsticks; Gucci names Alessandro Michele as creative director; Patek Philippe ends 175th anniversary with London retrospective.