NAPLES, FL – A Gucci executive said at the Luxury Summit 2014 that through charity initiatives the label is able to motivate consumers to become more active.
Articles Tagged ‘Gucci’
Italian fashion label Gucci went West for its latest social video to capture its Techno Color sunglasses in the midst of West Hollywood.
German automaker BMW is facilitating “The Glamour of Italian Fashion 1945-2014″ exhibition at the Victoria and Albert Museum, London, by acting as the fleet for VIP guests.
Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.
Videos abounded in the first quarter of 2014 as luxury marketers sought to captivate fans with inspirational, fun and strange videos.
Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.
Luxury conglomerate Kering will speak at the third Copenhagen Fashion Summit on sustainability to highlight its work.
Italian fashion label Gucci has created a digital hub for its bricks-and-mortar museum to expand the audience of its art and fashion displays.
Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.
Italian fashion house Gucci is expanding the reach of its latest social video with a Spotify hub featuring playlists by popular DJs.