Articles Tagged ‘Gucci’


Gucci encourages social sharing with fragrance Facebook app

July 1, 2014

Italian fashion label Gucci is encouraging consumers to share their favorite scent from the brand’s Flora fragrance line through a Facebook application.

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Gucci bolsters music commitment through Grammy Camp scholarships

June 30, 2014

Italian fashion label Gucci is continuing its support of emerging musicians by inviting students from around the world to participate in the Grammy Foundation’s Grammy Camp July 12-21.

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Emilio Pucci celebrates Florence ties with scarf-wrapped building

June 18, 2014

Italian fashion house Emilio Pucci is catching consumer attention with an installation on the Baptistery of San Giovanni featuring one of its iconic scarf prints.

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Gucci enlivens pre-fall collection with quirky film

June 11, 2014

Italian apparel and accessories label Gucci is showcasing its pre-fall accessories collection with a social video set in a surreal house.

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Prada, Chanel, Japan and Gucci – News briefs

June 6, 2014

Today in luxury marketing – The big risk for Prada: Is its brand cooling down?; Chanel brings runway show to Tokyo; The limits to Infiniti; Gucci CEO confident about future of luxury.

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Gucci Museo travels to Brazil in time for World Cup

June 3, 2014

Italian fashion house Gucci has brought its museum across the Atlantic Ocean for the first time with an exhibit at the JK Iguatemi mall in São Paulo.

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Burberry, Louis Vuitton, Gucci make top 10 in L2 China study

May 27, 2014

Although luxury growth in China went from 21 percent in 2012 to 2 percent in 2013, L2′s latest China report asserts that the overall picture is rosier than this plunge suggests.

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Gucci looks to boost fragrance sales with Chime for Change tie-in

May 9, 2014

Italian fashion label Gucci is incentivizing purchases for its fragrance range to spur donations that will benefit the mission of its Chime for Change charity initiative.

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Gucci counsel says consumer consent essential in mobile marketing

April 28, 2014

NEW YORK – With consumers spending 65 percent of their social time on mobile devices, it is becoming more important to understand, from a legal standpoint, how and why fashion brands integrate mobile, according to a panel discussion April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.

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Gucci’s Chime for Change leverages technology to spark social change

April 9, 2014

NAPLES, FL – A Gucci executive said at the Luxury Summit 2014 that through charity initiatives the label is able to motivate consumers to become more active.

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