Articles Tagged ‘Gucci’


Gucci Museo travels to Brazil in time for World Cup

June 3, 2014

Italian fashion house Gucci has brought its museum across the Atlantic Ocean for the first time with an exhibit at the JK Iguatemi mall in São Paulo.

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Burberry, Louis Vuitton, Gucci make top 10 in L2 China study

May 27, 2014

Although luxury growth in China went from 21 percent in 2012 to 2 percent in 2013, L2′s latest China report asserts that the overall picture is rosier than this plunge suggests.

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Gucci looks to boost fragrance sales with Chime for Change tie-in

May 9, 2014

Italian fashion label Gucci is incentivizing purchases for its fragrance range to spur donations that will benefit the mission of its Chime for Change charity initiative.

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Gucci counsel says consumer consent essential in mobile marketing

April 28, 2014

NEW YORK – With consumers spending 65 percent of their social time on mobile devices, it is becoming more important to understand, from a legal standpoint, how and why fashion brands integrate mobile, according to a panel discussion April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.

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Gucci’s Chime for Change leverages technology to spark social change

April 9, 2014

NAPLES, FL – A Gucci executive said at the Luxury Summit 2014 that through charity initiatives the label is able to motivate consumers to become more active.

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Gucci places sunglass collection amid laid-back Hollywood atmosphere

April 8, 2014

Italian fashion label Gucci went West for its latest social video to capture its Techno Color sunglasses in the midst of West Hollywood.

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BMW inserts 7 series into buzz surrounding Italian fashion exhibition

April 7, 2014

German automaker BMW is facilitating “The Glamour of Italian Fashion 1945-2014″ exhibition at the Victoria and Albert Museum, London, by acting as the fleet for VIP guests.

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Top 10 luxury brand digital campaigns of Q1

April 3, 2014

Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.

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Top 10 brand social videos of Q1

March 28, 2014

Videos abounded in the first quarter of 2014 as luxury marketers sought to captivate fans with inspirational, fun and strange videos.

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Fashion brands, retailers look to Twitter for liberated communication

March 27, 2014

Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.

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