Articles Tagged ‘Gucci’


Top 10 luxury branded videos of 2011

December 29, 2011

Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion. This year in luxury branded videos was definitely one for the books.


Christian Louboutin most sought-after luxury footwear brand: study

December 9, 2011

With more than 45 percent of searches for the footwear giant, Christian Louboutin is the most sought-after shoe heritage brand online, according to findings from a study by Digital Luxury Group.

Jean Paul Gaultier creates multimedia exhibition to challenge fashion exhibit world

November 1, 2011

French fashion label Jean Paul Gaultier is looking to draw attention to itself by being the first brand to display a fashion exhibit in the Dallas Museum of Art.

Dior, Marc Jacobs inaugurate Style.com/Print

October 31, 2011

A multitude of luxury brands including Christian Dior, Marc Jacobs, Chanel, Gucci, Mercedes-Benz, Lanvin and Burberry are the key advertisers in the first print issue of Fairchild Fashion Media’s Style.com/Print, which is out today.

Gucci taps UNICEF gifts for holiday campaign differentiation

October 21, 2011

Italian label Gucci is continuing its participation in the United Nations Children’s Fund’s holiday Gifts That Give Back program through a $250,000 donation and a specially-designed bag.

Top 10 social media luxury marketers of Q3

October 14, 2011

Almost every luxury brand has a Facebook page or Twitter account, but at this point it takes a little more than just showcasing campaigns or breaking the latest collection to get consumer attention.

Burberry, Gucci maintain digital domination: L2 Think Tank IQ Index

October 12, 2011

British fashion empire Burberry took the first-place title in L2 Think Tank’s Digital IQ Fashion Index, with Gucci, Dolce & Gabbana, Tory Burch, Ralph Lauren, Hugo Boss, Louis Vuitton and Michael Kors in the top 10.

Mercedes, BMW, Louis Vuitton among top 100 global brands: Interbrand

October 5, 2011

Luxury brands Mercedes-Benz, BMW and Louis Vuitton topped the luxury sector’s list of global brands in 2011, according to a report from Interbrand.

Nordstrom reigns for multi-platform digital prowess: e-tailing group

September 28, 2011

Luxury retailers such as Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Neiman Marcus blew independent luxury brands out of the water in digital presence, customer service and accessibility in the Inaugural Luxury Mystery Shopping study by the e-tailing group.

Gucci emphasizes brand value with independent museum

September 27, 2011

Italian fashion empire Gucci is ending its year-long 90th anniversary celebration with the opening of a branded museum in the Palazzo della Mercanzia located in Italian city Florence’s Piazza Signoria.