Articles Tagged ‘Gucci’


Gucci raises charity awareness with Twitter-based mobile app

March 10, 2014

Italian fashion label Gucci geared up its awareness initiatives for International Women’s Day on March 8 by releasing an iOS application for its Chime for Change organization.

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Gucci focuses on handbags with sci-fi social video

March 5, 2014

Italian atelier Gucci is putting the focus on its spring handbags with a new social video sporting a dark nightclub theme.

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Gucci builds accessory awareness via multiple mobile efforts on WWD

March 3, 2014

Italian apparel brand Gucci is touting its accessories range with a three-part advertisement on Women’s Wear Daily’s mobile Web site to show that its product lines extend beyond fashion.

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Kering’s dim profits brightened by luxury gains

February 24, 2014

Kering’s profits plummeted and its debt rose in 2013, but the conglomerate’s luxury restructuring has already begun to pay off.

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Dior, Gucci, Nordstrom and Prada – News briefs

February 24, 2014

Today in luxury marketing – Jennifer Lawrence, Dior reunite for third campaign; Sales growth stalls for luxury brand Gucci; Sales at Nordstrom’s department stores continue to shrink; Italy’s tax prosecutors have Prada in their sights.

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Gucci mixes martial arts with modeling in spring campaign video

February 12, 2014

Italian fashion house Gucci gave its spring/summer 2014 print advertising campaign a kick with a martial arts-inspired social video.

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Gucci, luxury goods, Mercedes-Benz and luxury hotels – News briefs

February 4, 2014

Today in luxury marketing – Gucci celebrating 50 years in Japan; Luxury goods and EM: Bruised but not beaten; Some luxury hotels will begin offering free WiFi; Mercedes takes January US luxury lead as entry level expands.

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Gucci grabs reader attention with limited-edition fragrance ad

February 3, 2014

Italian fashion house Gucci is sparking interest in its limited-edition Guilty fragrance bottle with two advertisements on WWD’s mobile site to appeal to the fashion-forward readership.

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Gucci screens documentary at Haute Couture fashion week to reach niche audience

January 24, 2014

Italian fashion house Gucci hosted a private screening of its brand documentary during Paris Haute Couture week to become part of the festivities.

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Vanity Fair balances swimsuits, murder and Jimmy Fallon in February issue

January 15, 2014

Giorgio Armani, Gucci and Prada led with new campaigns in the February issue of Vanity Fair magazine that features The Tonight Show host Jimmy Fallon on the cover.

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