Articles Tagged ‘Hermes’


Bentley, Dom Pérignon, Donna Karan and watchmakers – News briefs

July 25, 2014

Today in luxury marketing – Bentley may add fifth luxury model after SUV hits road in 2016; Martha Stewart and Dom Pérignon are a match made in the Hamptons; Donna Karan to close Manhattan flagship store; Watchmakers and luxury jewelers blur the lines.

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Hermès locates women’s ready-to-wear successor

July 24, 2014

French leather goods maker Hermès is changing artistic directors for its women’s ready-to-wear.

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Hermès loses artistic director of women’s ready-to-wear

July 21, 2014

French leather goods house Hermès’ artistic director Christophe Lemaire is leaving the brand to devote himself to his eponymous label.

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Hermès, Prince George, London real estate and Maserati – News briefs

July 21, 2014

Today in luxury marketing – Hermès sales hit by weakness in Japan; How Britain’s Prince George is ruling the children’s luxury market; London luxury home values cut by strong pound, tax fears; Maserati to cap global sales at 75,000 vehicles a year.

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Top 10 jewelry and watch brand efforts of H1

July 16, 2014

During the first half of the year, jewelers and watchmakers paired heritage with emerging ventures to highlight more than collections.

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Armani/Casa, European real estate, Madison Avenue and Frette – News briefs

July 16, 2014

Today in luxury marketing – Giorgio Armani to develop residences in Miami; Luxury real estate: the best addresses in Europe’s top cities; Madison Avenue BID announces Madison Avenue Fashion Heritage Week; Change Capital buys control of Italian linen maker Frette.

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Hermès evokes fairytale to promote handbag range

July 15, 2014

French leather goods house Hermès is using an interactive frog video to add a touch of whimsy to its range of handbags.

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Burberry, haute couture, Mercedes and BMW – News briefs

July 11, 2014

Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.

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Hermès introduces video with Wild West theme to promote silk bandanas

July 10, 2014

France’s Hermès is bringing the Wild West to Paris with Bandanas de Soie, the brand’s silken bandana line.

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Top 10 brand social videos of Q2

July 1, 2014

In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.

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