Articles Tagged ‘Hermes’


Top 10 luxury home furnishings efforts of H1

July 27, 2015

Home furnishing brands are embracing the possibilities of digital, using online features and social media to provide consumers with actionable inspiration.

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Top 10 luxury apparel and accessories efforts of H1

July 23, 2015

As consumers are becoming more digitally inclined, luxury apparel and accessories brands are finding ways of telling their stories through creative films or multimedia projects.

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Hermès, bridal couture, Italy and luxury pet terminal – News briefs

July 22, 2015

Today in luxury marketing – Hermès sales rise 9.7pc in Q2; The making of a couture bride; Get ready: Italy has a “special fashion plan” for the US; World’s first luxury animal terminal under construction at JFK airport.

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Top 10 luxury brand efforts of Q2

July 14, 2015

In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history.

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Paris retailers, Milan’s egocentrism, counterfeits and animal cruelty – News briefs

June 25, 2015

Today in luxury marketing – Paris retailers: Telling a story; Gucci, Prada and Milan’s egocentrism; Fraudulent fashion companies closed; The price of luxury? Storied brand tied to animal abuse.

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Armani, Hennessy, Hermès and Barneys – Live news

June 19, 2015

Luxury Daily’s live news from June 18 – Giorgio Armani responds bluntly to Kardashian tweet after typo; School is in session at Hennessy’s virtual cognac academy; Hermès finds inspiration in Japanese cartoons for accessories effort; Barneys to introduce shoppable Instagram content.

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Hermès finds inspiration in Japanese cartoons for accessories effort

June 18, 2015

French leather goods house Hermès is showing off its “kawaii” side for a new promotional campaign for its handbags and wallets.

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Hermès takes Art Basel with collaborative scarf exhibition

June 18, 2015

French apparel and accessories house Hermès is showing its artistic flair with an exhibition of silk scarves on display at Switzerland’s Art Basel June 18-21.

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Hermès chooses play as theme for 2016 Prix Émile Hermès awards

June 2, 2015

Family-owned Hermès is embarking on its annual campaign for cultivating young talent with its Prix Émile Hermès awards.

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Harrods, pricing alignment, Christie’s and Chinese retail – News briefs

June 2, 2015

Today in luxury marketing – The ultimate shopping delivery service? It doesn’t come cheap; Could global pricing alignment backfire?; Hermès Birkin bagged for record price at Christie’s Hong Kong auction; China import tax cuts no remedy for retail slowdown.

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