Articles Tagged ‘Hermes’


Hermès, Miami, Jaguar and retail – News briefs

October 31, 2014

Today in luxury marketing – Hermès champions the horse; Miami luxury real estate is totally on fire; Fast, sexy, but not so silent; New York City police commissioner William Bratton talks retail security.

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Estée Lauder, Bally, LVMH and Jaguar Land Rover – News briefs

October 21, 2014

Today in luxury marketing – Estée Lauder is acquiring perfume maker Le Labo; Flagship reflects “new” Bally; LVMH unveils terms of Hermès share redistribution; Jaguar Land Rover is in talks for US plant, report says.

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Top 5 brand moments from last week

October 20, 2014

Oscar de la Renta found the right creative mind to take over his eponymous brand.

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Vogue, Chanel, Hermès and department stores – News briefs

October 17, 2014

Today in luxury marketing – CFDA, Vogue fetes fashion fund design challenge; Chanel’s feminist protest explained; Reinventing heritage: How Hermès brings tradition to the digital world; Department stores fight back from online challenge.

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Top ranking brands embrace the curated, digital Age of You: report

October 13, 2014

Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.

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Hermès takes consumers Elsewhere to reinterpret its print magazine

October 13, 2014

French leather goods house Hermès’ seasonal digital magazine, Le Monde D’Hermès, has been overtaken by curious creators.

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Luxury timepieces, Hermès, Tesla and Karl Lagerfeld – News briefs

October 10, 2014

Today in luxury marketing – For luxury watch buyers, one just isn’t enough; The booming market for your Hermès hand-me-downs; Tesla and luxury carmakers’ surprising strategy to hook new buyers: Lower prices; Carmaker taps Karl Lagerfeld, Choupette.

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Top 10 luxury brand digital efforts of Q3

October 7, 2014

As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.

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Top 10 luxury brand mobile marketers of Q3

October 6, 2014

During the third quarter of 2014, marketers continued to create mobile experiences that were engaging, fun and served an overall function to make consumer interactions easier.

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Top 10 social videos of Q3

October 2, 2014

Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014.

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