Today in luxury marketing – Paris retailers: Telling a story; Gucci, Prada and Milan’s egocentrism; Fraudulent fashion companies closed; The price of luxury? Storied brand tied to animal abuse.
Articles Tagged ‘Hermes’
Luxury Daily’s live news from June 18 – Giorgio Armani responds bluntly to Kardashian tweet after typo; School is in session at Hennessy’s virtual cognac academy; Hermès finds inspiration in Japanese cartoons for accessories effort; Barneys to introduce shoppable Instagram content.
French leather goods house Hermès is showing off its “kawaii” side for a new promotional campaign for its handbags and wallets.
French apparel and accessories house Hermès is showing its artistic flair with an exhibition of silk scarves on display at Switzerland’s Art Basel June 18-21.
Family-owned Hermès is embarking on its annual campaign for cultivating young talent with its Prix Émile Hermès awards.
Today in luxury marketing – The ultimate shopping delivery service? It doesn’t come cheap; Could global pricing alignment backfire?; Hermès Birkin bagged for record price at Christie’s Hong Kong auction; China import tax cuts no remedy for retail slowdown.
French leather goods maker Hermès is melding bicycling with fashion and art through a social video that features ballet upon its branded bikes.
Luxury houses took various new approaches to communicate their brand’s message through in-store and campaign targeting.
Luxury Daily’s live news from May 11 – Hermès drives interest via monthly Petit h mystery boxes; Kenzo welcomes consumers to “Totem tribe” with 3 new scents; Vogue celebrates London’s Regent Street for Fashion’s Night Out; Van Cleef & Arpels teaches ins and outs of watchmaking at branded school.
French leather goods brand Hermès is increasing exposure for its whimsical Petit h line through surprise gifts, available on a monthly basis.