Today in luxury marketing – Estée Lauder is acquiring perfume maker Le Labo; Flagship reflects “new” Bally; LVMH unveils terms of Hermès share redistribution; Jaguar Land Rover is in talks for US plant, report says.
Articles Tagged ‘Hermes’
Oscar de la Renta found the right creative mind to take over his eponymous brand.
Today in luxury marketing – CFDA, Vogue fetes fashion fund design challenge; Chanel’s feminist protest explained; Reinventing heritage: How Hermès brings tradition to the digital world; Department stores fight back from online challenge.
Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.
French leather goods house Hermès’ seasonal digital magazine, Le Monde D’Hermès, has been overtaken by curious creators.
Today in luxury marketing – For luxury watch buyers, one just isn’t enough; The booming market for your Hermès hand-me-downs; Tesla and luxury carmakers’ surprising strategy to hook new buyers: Lower prices; Carmaker taps Karl Lagerfeld, Choupette.
As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.
During the third quarter of 2014, marketers continued to create mobile experiences that were engaging, fun and served an overall function to make consumer interactions easier.
Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014.
French leather goods maker Hermès is maintaining its dedication to whimsy with a digital microsite “housing” silk products.