Articles Tagged ‘Hermes’


Hermès creates origami app to accompany print magazine

April 8, 2014

French leather goods maker Hermès is bringing its print magazine into the digital space with an origami tablet application for Apple and Android devices.

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Top 10 brand social videos of Q1

March 28, 2014

Videos abounded in the first quarter of 2014 as luxury marketers sought to captivate fans with inspirational, fun and strange videos.

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Hermès adds whimsy to Metamorphosis print campaign

March 25, 2014

French leather goods maker Hermès is bringing its current print campaign to life through a social video that explores the brand’s range of products.

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Hermès, Mulberry, Jaguar Land Rover and BMW – News briefs

March 21, 2014

Today in luxury marketing – Hermès net gains 6.8pc as margin widens; Guillon pays price for Mulberry mis-steps; Jaguar Land Rover in multi-million pound UK plant modernization; BMW shares surge to record high on 2014 profit forecast.

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Hermès chronocles horology innovation before Baselworld

March 13, 2014

France’s Hermès is displaying the connection between its leather goods and timepieces through a chronological social video that shows the brand’s early pocket and wristwatches.

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Hermès targets young equestrians with Saut Hermès live-stream event

March 10, 2014

Leather goods maker Hermès is continuing to tout its connection to equestrian sports with a three-day show jumping event held at Paris’ Grand Palais March 14-16.

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Hermès trots out heritage with personalized saddles

March 4, 2014

Leather goods maker Hermès is honoring its roots by promoting customizable saddle options to attract affluent consumers gearing up for the beginning of equestrian season.

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Greenpeace urges luxury fashion brands to clean up production by 2020

February 19, 2014

International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.

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Hermès show reverence for craft with silent behind-the-scenes footage

February 19, 2014

Family-owned leather goods maker Hermès is letting its products speak for themselves with a behind-the-scenes video that shows the maison’s artisans at work.

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Ralph Lauren, Hermès, China and luxury auto – News briefs

February 14, 2014

Today in luxury marketing – Denise Incandela joins Ralph Lauren; Hermes says not affected by China’s corruption crackdown; Despite slowdown, the cult of luxury grows in China; US targets buyers of China-bound luxury cars.

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