Chanel, Ralph Lauren, Lamborghini, Hermès and other luxury advertisers are targeting the readers of Bloomberg Pursuits, approximately 60 percent of whom reside outside of the United States.
Articles Tagged ‘Hermes’
Today in luxury marketing – Hermès exhibition comes to London; Ferragamo, Brasil Fashion part ways; Cucinelli forecasts double-digit growth in 2013; Jaguar to expand R-S GT range.
French leather goods and scarves maker Hermès is pushing its race track-inspired porcelain tableware line Rallye 24 by integrating it in an online game.
French leather goods and scarves maker Hermès is pushing its spring/summer “A Sporting Life” campaign through artistic imagery and editorial content in its new mail magalog.
The May issue of Hearst’s Elle Decor is up 11.6 percent in ad pages with more fashion and luxury marketers in the mix compared to the same time last year.
DANA POINT, CA – The CEO of luxury powerhouse Hermès of Paris Inc. said at the American Express Publishing Luxury Summit 2013 that the brand’s feud with LVMH Moët Hennessy Louis Vuitton has only empowered its seven-generation family to keep hold of more than 50 percent of their shares.
Today in luxury marketing – Hermès rides global luxury boom; Gucci bags distressed porcelain maker Richard Ginori; Ralph Lauren Corp. resolves corrupt practices charges; Turkey’s new luxury tourism.
Today in luxury marketing – Hermes takes majority stake in watch case maker; Thierry Mugler restructures; CFDA forms sustainability committee, wants to ‘hangout’ for Earth Day;
Luxury slumps in Switzerland.
Advertisers such as Chanel, Ralph Lauren, Porsche, Cartier and Hermès are tapping the lifestyle setting in the spring 2013 issue of Bloomberg Pursuits under new editor Ted Moncreiff.
The 2013 Ultimate Home issue of Robb Report boasts many luxury watch advertisements as well as a special promotional section for private jet brands called “Flying Privately.”