Leather goods maker Hermès is continuing to tout its connection to equestrian sports with a three-day show jumping event held at Paris’ Grand Palais March 14-16.
Articles Tagged ‘Hermes’
Leather goods maker Hermès is honoring its roots by promoting customizable saddle options to attract affluent consumers gearing up for the beginning of equestrian season.
International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.
Family-owned leather goods maker Hermès is letting its products speak for themselves with a behind-the-scenes video that shows the maison’s artisans at work.
Today in luxury marketing – Denise Incandela joins Ralph Lauren; Hermes says not affected by China’s corruption crackdown; Despite slowdown, the cult of luxury grows in China; US targets buyers of China-bound luxury cars.
Family-owned leather goods maker Hermès is simulating the anticipation of waiting for a package by creating a narrative for its winter 2013 catalog.
Luxury brands produced an extraordinary range of videos that experimented with form and content with startling results in 2013 .
Luxury marketers this holiday season sought to keep retention levels high by creating whimsical and nostalgic gift guides that achieved differentiation through seasonal animations.
Today in luxury marketing – Luxury brand Burberry appeals against cancellation of distinctive house check trademark in China; Perfumer Christine Nagel to join Hermès; Two investors lead race for Versace minority stake; Art auction to test India’s demand for luxury.
Family-owned leather goods maker Hermès is counting down the days of December with an interactive gift guide that inspires affluent consumers to choose from its wide range of products for the holidays.