Articles Tagged ‘Hermes’


Paris retailers, Milan’s egocentrism, counterfeits and animal cruelty – News briefs

June 25, 2015

Today in luxury marketing – Paris retailers: Telling a story; Gucci, Prada and Milan’s egocentrism; Fraudulent fashion companies closed; The price of luxury? Storied brand tied to animal abuse.

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Armani, Hennessy, Hermès and Barneys – Live news

June 19, 2015

Luxury Daily’s live news from June 18 – Giorgio Armani responds bluntly to Kardashian tweet after typo; School is in session at Hennessy’s virtual cognac academy; Hermès finds inspiration in Japanese cartoons for accessories effort; Barneys to introduce shoppable Instagram content.

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Hermès finds inspiration in Japanese cartoons for accessories effort

June 18, 2015

French leather goods house Hermès is showing off its “kawaii” side for a new promotional campaign for its handbags and wallets.

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Hermès takes Art Basel with collaborative scarf exhibition

June 18, 2015

French apparel and accessories house Hermès is showing its artistic flair with an exhibition of silk scarves on display at Switzerland’s Art Basel June 18-21.

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Hermès chooses play as theme for 2016 Prix Émile Hermès awards

June 2, 2015

Family-owned Hermès is embarking on its annual campaign for cultivating young talent with its Prix Émile Hermès awards.

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Harrods, pricing alignment, Christie’s and Chinese retail – News briefs

June 2, 2015

Today in luxury marketing – The ultimate shopping delivery service? It doesn’t come cheap; Could global pricing alignment backfire?; Hermès Birkin bagged for record price at Christie’s Hong Kong auction; China import tax cuts no remedy for retail slowdown.

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Hermès adds ballet to cycling in shoppable video

May 28, 2015

French leather goods maker Hermès is melding bicycling with fashion and art through a social video that features ballet upon its branded bikes.

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Top 5 brand moments from last week

May 18, 2015

Luxury houses took various new approaches to communicate their brand’s message through in-store and campaign targeting.

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Hermès, Kenzo, Vogue and Van Cleef & Arpels – Live news

May 12, 2015

Luxury Daily’s live news from May 11 – Hermès drives interest via monthly Petit h mystery boxes; Kenzo welcomes consumers to “Totem tribe” with 3 new scents; Vogue celebrates London’s Regent Street for Fashion’s Night Out; Van Cleef & Arpels teaches ins and outs of watchmaking at branded school.

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Hermès drives interest via monthly Petit h mystery boxes

May 11, 2015

French leather goods brand Hermès is increasing exposure for its whimsical Petit h line through surprise gifts, available on a monthly basis.

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