Home furnishing brands are embracing the possibilities of digital, using online features and social media to provide consumers with actionable inspiration.
Articles Tagged ‘Hermes’
As consumers are becoming more digitally inclined, luxury apparel and accessories brands are finding ways of telling their stories through creative films or multimedia projects.
Today in luxury marketing – Hermès sales rise 9.7pc in Q2; The making of a couture bride; Get ready: Italy has a “special fashion plan” for the US; World’s first luxury animal terminal under construction at JFK airport.
In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history.
Today in luxury marketing – Paris retailers: Telling a story; Gucci, Prada and Milan’s egocentrism; Fraudulent fashion companies closed; The price of luxury? Storied brand tied to animal abuse.
Luxury Daily’s live news from June 18 – Giorgio Armani responds bluntly to Kardashian tweet after typo; School is in session at Hennessy’s virtual cognac academy; Hermès finds inspiration in Japanese cartoons for accessories effort; Barneys to introduce shoppable Instagram content.
French leather goods house Hermès is showing off its “kawaii” side for a new promotional campaign for its handbags and wallets.
French apparel and accessories house Hermès is showing its artistic flair with an exhibition of silk scarves on display at Switzerland’s Art Basel June 18-21.
Family-owned Hermès is embarking on its annual campaign for cultivating young talent with its Prix Émile Hermès awards.
Today in luxury marketing – The ultimate shopping delivery service? It doesn’t come cheap; Could global pricing alignment backfire?; Hermès Birkin bagged for record price at Christie’s Hong Kong auction; China import tax cuts no remedy for retail slowdown.