Today in luxury marketing – Bentley may add fifth luxury model after SUV hits road in 2016; Martha Stewart and Dom Pérignon are a match made in the Hamptons; Donna Karan to close Manhattan flagship store; Watchmakers and luxury jewelers blur the lines.
Articles Tagged ‘Hermes’
French leather goods maker Hermès is changing artistic directors for its women’s ready-to-wear.
French leather goods house Hermès’ artistic director Christophe Lemaire is leaving the brand to devote himself to his eponymous label.
Today in luxury marketing – Hermès sales hit by weakness in Japan; How Britain’s Prince George is ruling the children’s luxury market; London luxury home values cut by strong pound, tax fears; Maserati to cap global sales at 75,000 vehicles a year.
During the first half of the year, jewelers and watchmakers paired heritage with emerging ventures to highlight more than collections.
Today in luxury marketing – Giorgio Armani to develop residences in Miami; Luxury real estate: the best addresses in Europe’s top cities; Madison Avenue BID announces Madison Avenue Fashion Heritage Week; Change Capital buys control of Italian linen maker Frette.
French leather goods house Hermès is using an interactive frog video to add a touch of whimsy to its range of handbags.
Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.
France’s Hermès is bringing the Wild West to Paris with Bandanas de Soie, the brand’s silken bandana line.
In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.