Personal touches celebrating a brand’s heritage or a consumer’s individuality are common throughout modern luxury.
Articles Tagged ‘Hermes’
Today in luxury marketing – Burberry, Hermès signal US slowdown on heels of Asian slump; Gucci, YSL, others suing Alibaba back down on mediation threat; German luxury brands Porsche, Mercedes-Benz and Mini rule the car-buying process; Chanel sets beauty store in Paris’ Marais District.
French leather goods maker Hermès is piquing consumer interest in its new fashion jewelry line by equating the baubles to similar temptations.
Today in luxury marketing – Nordstrom won’t decorate stores until Black Friday; Where will Hermès find growth in a slowing luxury market?; Does anyone really want to buy into a fashion show’s overriding theme?; In the Washington luxury housing market, $2 million is the new $1 million.
Mobile devices now account for the majority of traffic to luxury brands’ ecommerce sites, according to a new report by PM Digital.
French apparel and accessories maker Hermès is reaching out to male consumers through men’s lifestyle magazine Esquire with multiple advertisements on the publication’s mobile-optimized site.
Luxury Daily’s live news from Oct. 26 – Burberry brings British style to Christmas at Claridge’s; Dior maintains consistency with new Marion Cotillard campaign; Tesla prepares for holidays with pop-up shops around US.; Ferrari presents new angles in 3-part video.
Luxury Daily’s live news from Oct. 23 – Loro Piana breeds transparency with cashmere production method; Chanel, Tribeca Enterprises lend support to female filmmakers; Hermès shows off curiosities, artisanship in dual exhibits; Dior journeys to ancestral home using 360-degree video.
French apparel and accessories maker Hermès is exploring its favorite raw material for visitors to the ArtScience Museum in Singapore.
French leather goods house Hermès is touting essential movements through interactive films meant to support the debut of its latest watch collection, Slim d’Hermès.