Luxury houses took various new approaches to communicate their brand’s message through in-store and campaign targeting.
Articles Tagged ‘Hermes’
Luxury Daily’s live news from May 11 – Hermès drives interest via monthly Petit h mystery boxes; Kenzo welcomes consumers to “Totem tribe” with 3 new scents; Vogue celebrates London’s Regent Street for Fashion’s Night Out; Van Cleef & Arpels teaches ins and outs of watchmaking at branded school.
French leather goods brand Hermès is increasing exposure for its whimsical Petit h line through surprise gifts, available on a monthly basis.
Leading up to Mother’s Day May 10, luxury brands are looking to help consumers show their maternal appreciation through thoughtful gifts.
FLORENCE, Italy – Since its founding in 1837, Hermès has had to adapt to changing times, requiring a balance of modernity with tradition, according to the brand’s CEO at the Condé Nast International Luxury Conference April 22.
Today in luxury marketing – Hermès keeps luxury in the family; Apple expected to quickly ramp up smartwatch production; China limits mainland travel to Hong Kong to cool tensions; Heir to Nina Ricci perfume fortune convicted as result of Swiss HSBC leak.
French leather goods house Hermès is celebrating the art of exploration and urban meandering with an exhibit at Saatchi Gallery in London.
Today in luxury marketing – Hermès shares look too glossy; CFDA details NY men’s week plans; Don’t worry, Prada and Tiffany: China will be luxury’s comeback kid; Riding in Mercedes’ luxurious, self-driving car of the future.
French apparel and accessories house Hermès is celebrating the wandering spirit with a video series showcasing its menswear.
NEW YORK – The Luxury Education Foundation celebrated its 10-year anniversary on Monday night with a panel discussion and presentation of projects at The New School in New York.