Luxury brands took risks with their advertising efforts this year, casting themselves as the villains or putting non-models front and center in a fashion campaign.
Articles Tagged ‘Hermes’
French leather goods maker Hermès is targeting the affluent readers of Departures’ mobile-optimized Web site with a holiday advertisement.
Today in luxury marketing – LVMH books $3.5B gain on Hermès stock distribution; As ruble erodes, Russians buy out last remaining luxuries; La Perla to present Atelier collection during couture; Meet the new Hudson’s Bay CEO, Toys ‘R’ Us vet Gerry Storch.
Neiman Marcus’ is offering an exclusive collection of Hermès handbags available through Hermitage Auctions.
Luxury Daily’s live news from Dec. 5 – Mr Porter demonstrates ease of gift-buying; Aston Martin announces new James Bond vehicle; Hermès tells new Rudolph story; Dolce & Gabbana introduces advent calendar this season.
French leather goods house Hermès is giving Rudolph the Red-Nosed Reindeer a spin this year with a short social video that keeps with the brand’s traditional motifs.
Luxury Daily’s live news from Nov. 25 – Hermès targets comic book fans with superhero scarves; Lanvin boosts family campaign via Instagram contest; Tiffany Q3 report falls short of estimates, remains strong; Penhaligon’s unveils exclusive fragrance bottles for Paris boutique.
French leather goods maker Hermès is sending out a team of “Super H” scarves to patrol the night skies in a new social video.
French leather goods maker Hermès is aiming to inspire tableware purchases before Thanksgiving with a dramatized dinner party featuring its Mosaique au 24 collection.
Luxury Daily’s live news from Nov. 21 – Richemont said considering Net-A-Porter IPO; Hermès shows personality with handshake tutorial; Toyota recalls 422K Lexus vehicles for fuel leak; Tatler uncovers lifestyles of society personalities with TV documentary.