Articles Tagged ‘Shullman Research Center’


77pc of affluent millennials optimistic about economy: report

April 3, 2014

The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.

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47pc of US millionaires optimistic about economy: report

February 3, 2014

The latest report by the Shullman Research Center urges marketers to make distinctions between high-income consumers and wealthy consumers.

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49 pc of ultra-affluent US consumers prefer American products and services: study

December 16, 2013

The latest study installment of The Shullman Luxury and Affluence Monthly Pulse probes consumer habits to get a better sense of Amazon’s impact on luxury.

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Amazon continues to cement status as Goliath: study

November 25, 2013

Fifty-nine percent of adults in the United States have made a purchase on Amazon in the past year, according to a new survey by the Shullman Research center.

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Projected luxury purchase plans hold steady for next 12 months: report

October 25, 2013

Forty-eight percent of women with a household income of more than $500,000 plan to take a luxury vacation in the next 12 months, while 41 percent of men with the same credentials plan to take a luxury vacation, according to a new report by the Shullman Research Center.

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Magazines rank as most engaging ad platform for affluent consumers: report

August 6, 2013

Magazines rank as the No. 1 platform for advertisers to engage with affluent consumers of all ages, according to a new report from the Shullman Research Center.

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57pc of ultra-affluent millennials enjoy buying luxury brands: report

July 29, 2013

Fifty-seven percent of ultra-affluent millennials say that they enjoy purchasing luxury and designer brands compared to 28 percent of all adults who say the same, according to a new report from the Shullman Research Center.

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98pc of luxury purchasers communicate via digital platforms: report

July 17, 2013

Almost all consumers who are planning to buy luxury in the next year communicate through digital platforms and 88 percent of these adults use social media platforms, according to a new report from the Shullman Research Center.

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88pc of affluent adults plan to travel for pleasure this year: report

July 3, 2013

Eighty-eight percent of adults with a household income of more than $250,000 plan to travel for pleasure this year, according to a new report from the Shullman Research Center.

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63pc of ultra-affluent consumers find newspaper advertising most effective: report

June 12, 2013

Sixty-three percent of consumers who plan to buy luxury products and have a household income of more than $500,000 said that they find advertisements in newspapers to be the most effective compared to other channels, according to new research from the Shullman Research Center.

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