Articles Tagged ‘Shullman Research Center’


44pc affluents shop online for better selection: report

April 1, 2015

Online marketplace Amazon is a threat to many luxury brands with its expanding presence and recent ranking as the top store for affluent consumers, according to Shullman Research Center.

Share on FacebookShare on LinkedInShare on Twitter

Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

March 18, 2015

Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

Share on FacebookShare on LinkedInShare on Twitter

Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

March 17, 2015

Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

Share on FacebookShare on LinkedInShare on Twitter

Fashion designers, automakers top millennials’ list of luxury brands: report

February 27, 2015

Affluent consumers are often labeled through household income, but by delving deeper than economics it is evident that there are generational differences among affluents when defining luxury, according to a report from Shullman Research Center.

Share on FacebookShare on LinkedInShare on Twitter

Automakers, designers top affluents’ top luxury brands: report

January 30, 2015

Affluents define luxury products as both expensive and possessing quality, according to a new report from the Shullman Research Center.

Share on FacebookShare on LinkedInShare on Twitter

What luxury marketers should expect in 2015

January 2, 2015

In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.

Share on FacebookShare on LinkedInShare on Twitter

98pc of executives report impact from formal listening programs: survey

December 2, 2014

Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have a formal listening program, according to a new survey conducted by Shullman Research Center.

Share on FacebookShare on LinkedInShare on Twitter

Facebook ranks 3rd for reach, 28th for engagement: report

November 10, 2014

The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.

Share on FacebookShare on LinkedInShare on Twitter

Online-only retailers top holiday shopping destination among affluent: report

September 15, 2014

A new report by The Shullman Institute found that consumers across demographic categories, especially the ultra-affluent, will be shopping at online-only retailers this holiday season.

Share on FacebookShare on LinkedInShare on Twitter

Newspapers, tablets have highest media engagement levels among affluent: report

April 30, 2014

Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center.

Share on FacebookShare on LinkedInShare on Twitter