Author archive

Hermès taps techy microsite to push collection, lifestyle

October 12, 2012

French brand Hermès is using a microsite called “Knot What You Think” to push its fall collection and legacy, using bright and interactive colors, music and imagery to entertain consumers.

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Thompson Hotels takes bite of Big Apple through food truck concierge service

October 12, 2012

Thompson Hotels is giving consumers a taste of New York cuisine through its new Food Truck Concierge that allows visitors to navigate and locate their favorite mobile food sources with insider knowledge.

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Dom Pérignon bolsters awareness through Las Vegas wedding packages

October 12, 2012

Capitalizing on the lucrative Las Vegas wedding industry, Champagne brand Dom Pérignon is hosting two limited-edition wedding packages centered on the 12/12/12 date.

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Jetsetter capitalizes on iPhone functionality with app update

October 11, 2012

Travel destination flash-sale site Jetsetter is updating its iPhone application to emphasize the features and mindset specific to the device including Passbook, the camera, last-minute mentality and immediacy.

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Armani, Tahari target core luxe shoppers via Halsbrook

October 11, 2012

Brands including Armani Collezioni and Elie Tahari are targeting older affluent consumers via Halsbrook, a new ecommerce site that sells high-end apparel and accessories to the core luxury buyer.

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Rolex, Tous geotarget New Yorkers via Manhattan magazine print ads

October 11, 2012

Brands including Rolex, Tous, Tourneau, Aria Resort & Casino, Royal Salute, Fairmont Hamilton Princess and Casa de Campo are targeting affluent New Yorkers via advertisements in Modern Luxury’s Manhattan magazine.

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Luxury automakers combine print, digital for highly-targeted, engaging marketing

October 10, 2012

Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.

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Laura Mercier flaunts charity alignment via Vogue.com ads

October 10, 2012

Beauty brand Laura Mercier is using Vogue.com to promote The Laura Mercier Ovarian Cancer Fund that is designed to allow donations to the cause.

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Mandarin Oriental entices winter guests through reopened rooftop chalet

October 10, 2012

Mandarin Oriental, Munich, is reopening its new rooftop chalet to target consumers who wish to spend the holiday or host Christmas-themed parties at the property.

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The difference in marketing towards males and females via email

October 9, 2012

High-end marketers that use email should personalize their messages for male and female customers, especially if brands are trying to drive traffic online or for specific in-store promotions.

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